made simple for business owners
Marketing: Want More Customers? Find Your Starlings.
Jun 12th
Marketing and Birds?
I’ll explain the connection between marketing for more customers and birds in a minute. Right now, I have a question for you.
Have you ever seen a flock of Starlings do their autumn sky dance? It’s a sight you won’t easily forget.
They make these graceful undulating patterns in the More >
Facebook EdgeRank – How News Feed Stories Work – Infographic
Jun 5th
Facebook EdgeRank Explained (visually)
A lot of people have attempted to explain Facebook EdgeRank. Few have done it as well as illustrated in the infographic below.
I love it when someone can take a complex topic, like Facebook’s EdgeRank, and makes it so simple that even a child can understand it. More >
Reciprocity (aka Give-To-Get): 9 Steps to Take It Up a Notch
Jun 5th
Or how Reciprocity (Give-to-Get) Works in Online Marketing
What exactly is this give-to-get reciprocity thingy all about?
Per Wikipedia: Reciprocity is a response to a positive action with another positive action, rewarding kind actions.
That’s a fancy way of saying if you ‘give’ something to someone they will frequently be much nicer and More >
Autoresponders Do the Heavy Lifting of Online Marketing
May 29th
Not Familiar With The Autoresponder?
What is it? One way to think of autoresponders is as:
automated email marketing messages you create to be sent to a select audience in an order and frequency you selectWhat are the benefits of Autoresponders?
There are many benefits to using this great tool.
Have you ever wanted More >
Blogging Resistance Squashed in 9 Simple Steps
May 22nd
Are You Resistant To Blogging?
Come on. You can admit your true feelings about blogging. It will be our secret.
If your answer is “yes”, here is something you should know.
Resistance to anything, including something as simple as blogging, is really a sign of fear. And, like Steven Pressfield says:
So why do you More >
