the marketing bit
a marketing guide for small business
SEO – SEO Tools That Drive Traffic
Feb 22nd
The devil is in the details with SEO
And sometimes those details are enough to drive normal, average folks mad. It can be messy and muddy because much of it is objective.
Nonetheless, SEO is the online task master and dictates what will and will not be found online. It is the source More >
Email Marketing: How To Create Content
Feb 20th
What goes into your email newsletter?
Small business man preparing to write E-newsletter
This is where the rubber meets the road. I’ve seen perfectly capable small business owners freeze in utter fear staring at the email newsletter form while all of the color drained from their face. I understand writing can More >
Social Media: Who is Who?
Feb 17th
The world of social media expands and contracts daily making it difficult to keep up with what is really happening. The infographic below from Imbue Marketing helps narrow the field and to focus on the big players.
However, I see some of the data may be a touch out-of-date or a More >
Social Media: Expect the Unexpected
Feb 16th
Social Media Partnerships
I was busy checking into my various social media accounts last week, when out of the blue, I spied this request from Tracy Sestili, CEO of Social Strand Media on Twitter. She was asking me to do an interview for her blog. How nice is that?
For those of you More >
Engagement & Social Media
Feb 15th
How to create “engagement”?
I hear small business operators who have made the leap into social media (good for them), complain that no one comments on their posts, no one
Social Media Engagement
shares their updates or re-tweets their tweets, etc. Without any interaction or payoff, small business begins to wonder if social More >
Social Media Cheat Sheet for Newbies
Feb 15th
Small Business: Mobile Apps Are Saving You Money
Feb 10th
Who knew that those all of those crazy free mobile apps could actually be saving small business money? I didn’t. At least, not before reading this little piece from Inc.
Mobile Phone Apps
If you’re a small business, you may want to ask yourself how you could be generate bottom line savings More >
Advertising – Really Great Advertising
Feb 7th
It doesn’t happen often.
When it does, one needs to pay attention.
What is “it”?
It is really great advertising.
I’m referring to the recent Chrysler‘s Super Bowl commercial where Clint Eastwood explains that “It’s halftime”.
I spent a number of years in the advertising agency world, so I have a deep appreciation for a solid More >
