Blogging – Why I Accepted A 90 Day Blogging Challenge

I really didn’t want to accept the blogging challenge, but I was weak.

Wise Turtle in Kung Fu Panda

Wise Turtle in Kung Fu Panda

That’s isn’t the truth.  I wasn’t weak. The truth is I was moved to accept this blogging challenge.

Here is what really happened.

Do you ever have one of those serendipitous moments?  When you’ve just read something and then a few minutes, an hour or a day later you hear some one say something that is connected to what you just read and your brain says:  “Wait, these two things are connected.  I just don’t know how, yet”?  Well, that’s what happened to me yesterday.

I came across a quote from Kobi Yamada that I used in my newsletter.

Every now and then, bite off more than you can chew.

An hour later, I was catching up on Facebook and came across a post from Payson Cooper.  She said she was going to give herself a 90-day challenge to blog every day.  Seems she had the good fortune to hear Seth Godin speak live a few weeks ago.  Something about that session encouraged Payson to go on a 90 day blogging marathon.

I’m a big fan of Godin’s and recall reading that the guy blogs all of the time and I do mean ALL of the time.

Blogging isn’t high on my list.  I don’t mind blogging and do so with some frequency.  I actually look forward to blogging if I have a rant I want to share, but blogging every day of my life is biting off way more than I can chew.  Or maybe not.

I blame it on serendipity. I took Kobi’s quote to “chew more” and Payson’s taunt “to blog more” along with our mutual adoration of Seth as a sign that I, too, should be blogging until my finger tips are calloused and deformed.  I accepted Payson’s challenge to blog each day for the next 90…well, for the next 89 days.

I’m a big believer in serendipity.  The primary definition of the word is:

 The faculty of making fortunate discoveries by accident.

There are a lot of surprising “accidents” or serendipitous moments in business and in marketing.  Timing,  personal connections, something out of the blue will often occur that will take one’s business, product or marketing to another level.  We’ll attribute this good fortune to “luck”.

To my mind, these accidental discoveries are specific messages uniquely designed for each of us…messages for our ears only.  One has to tune their antenna to capture, discover these “accidental” moments, because as the Wise Turtle in Kung Fu Panda said:

There are no accidents.  

Your encouragement in my 90 day blogging effort will be much appreciated.  Only 88 more days to go.

Hey?  How about joining me and Payson on this 90 day blogging challenge?  What do you think?  Tell me why or why not in the comments section below.



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Sheila Hibbard

Sheila Hibbard takes the fluff, hype and confusion out of marketing and social media. She provides small business owners with straight forward, no nonsense marketing guidance and techniques that produce results based on her 35 plus years in advertising, communications, research, strategic planning and social media. Author of Marketing Online Made Simple - WHO.

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