How to get your content to reach a 1000 people
Whenever something required a lot of steps, handyman Ken could be heard saying “It a process”.
So is getting 1000 or more people to see your content and/or visit your website.
It is a process that has a lot of steps, but if getting more website visitors translates into more email subscribers, more prospects and eventually more customers, it should be worth your effort.
What is the process?
No slight to felines, but there are a lot of ways to skin a cat. This 10 step process was outlined by Ian Cleary of RazorSocial.com. It is easy to follow and definitely helps you optimize your content. He also provided an infographic that shows the process that you’ll find after the post that includes more details.
I’ve highlighted the main points and also added a bonus tip from Derek Halpren who is always talking about how you need to spend 80% of your time promoting your content and 20% of your time creating it. He’s right.
10 + 1 Bonus Process to get 1000 or more people to share your content
1. Start with the Headline
The headline does the heavy lifting of getting people to pay attention. It needs to be compelling. One tool you can use to punch up your headlines is the Advanced Marketing Institute’s Headline Analyzer. The higher your score, the more eyeballs you will gather.
I love this tool and it is becoming an all time favorite.
Remember, if your headline doesn’t work, then your piece won’t get read or shared.
2. Make Your Content Shareable
In addition to making it easy, don’t be shy. Ask your readers to share your content.
3. Social Media Optimization
According to Cleary, this is becoming more important. An example is the Twitter Cards. With Twitter Cards, you can attach rich photos, videos and media experience to Tweets that drive traffic to your website. Simply add a few lines of HTML to your webpage, and users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to all of their followers.
You can find out more about how Twitter cards work by checking out this page.
4. Make Google Happy
When you make Google happy, you tend to get better organic search results. Collect enough such articles and you will continue to reap the rewards for a long time to come.
5. Pinterest quality Images
Pinterest is the place for fantastic photos and images. If you want to generate traffic from Pinterest, then make certain your images are eye-catching and captivating.
6. Automated Sharing
Whenever you create your content, you always want to do your part to get your content distributed. There are some great tools out there. One is dlvr.it.
7. Manual Sharing
Manually share your content on a specific social media channel.
8. Your Email Subscribers
Don’t forget those folks who already expressed interest in you and your content. Again, you can automate this process through your email service provider.
9. Monitor Your Results
Just like everything in marketing – it is a process. Monitor your results will tell you what content gets shared where. You may also find that different types of content are more popular with different channels, so keep your eyes on the data.
10. Queue it Up Again
Typically, content has a shelf life, particularly if it has to do with all things online. Some pieces may be evergreen and will last longer than others. Determine the shelf life of your content and push it out again accordingly.
You can use socialoopmh or any other tool that allows you to schedule your posts a week, two weeks or a month out.
11. Bonus Tip
This wasn’t mentioned by Ian, but it is a great idea from Derek Halpern of Social Triggers. It’s a bit old school, but can be very effective.
Write your content with a very specific audience in mind – mommy bloggers, plumbers, hairdressers or interior designers.
Have a list of industry associations that service this audience. Once you’ve completed your content, send an email to the publisher explaining that you have created a piece specifically for their audience and a brief description of what the piece covers. Ask them if they would like to review it for their website, their trade journal or other publications.
This won’t work for every industry, but it will work for most.
RazorSocial’s infographic is below. Keep it handy so you can follow it and track your results.
Then share your results in the comments section below. I’d love to hear how you did.