a marketing guide for small business
Advertising
Advertising – Really Great Advertising
Feb 7th
It doesn’t happen often.
When it does, one needs to pay attention.
What is “it”?
It is really great advertising.
I’m referring to the recent Chrysler‘s Super Bowl commercial where Clint Eastwood explains that “It’s halftime”.
I spent a number of years in the advertising agency world, so I have a deep appreciation for a solid ad strategy and a great creative execution. For me, it is like watching poetry in motion. Yes, I really do watch the Super Bowl for the commercials, particularly when my team isn’t in the game. Often the Super Bowl commercials are not worth my time nor the money spent to air More >
Social Media Marketing vs. Traditional Advertising
Nov 4th
Are you a sitting duck for local advertising reps?
Image by Kevulike via Flickr
It’s the Holiday Season and all of the local area media — the neighborhood newspapers, the regional newspapers, the local radio stations — are doing what they do best, which is to entice brick and mortar business owners with their Holiday publications and issues.
One of my clients, a small retailer of women’s apparel, just passed along an email from a local media representative. The offer? Well, there were several. All were based on price and size…not quality of the audience, readership, reach or positioning…just price and size. From More >
6 Tips on How to Advertise More Effectively
Oct 11th
How can Small Business advertise more effectively?
Newspapers
When I open the local newspaper, I cringe. More small businesses have wasted their precious dollars on do-nothing advertising. “Why do they bother”, I ask myself. I know they think their tiny little ad will somehow open the flood gates to new business for them. I also know it never does.
So, I repeat: How can small business advertise more effectively? I’ve written about this before, and I risk repeating myself, but I thought a quick Q&A process might be more helpful for small business owners in making their advertising more effective. Just so More >
Nine Steps to Advertise Your Business the Right Way
May 18th
Image by National Library of Scotland via Flickr
So many local business owners think of an ad as a magic bullet. Business isn’t as good as it could be, so their inclination is to run an ad…one ad. The concept of an advertising campaign seems totally foreign.
Advertising Campaigns vs. a Single AdThere is nothing foreign about an advertising campaign. We see it everyday on the television, on radio, in the newspaper. It is how Volvo became noted for ‘safety’. How Mazda became identified with Zoom, Zoom. Or most recently how Chrysler is becoming known as the car imported from Detroit. These identifications are More >
5 Lessons from Google Advertising
Jul 7th
Google newspaper advertising targeting business
Google Advertises in the Local NewspaperRecently my jaw dropped as I was reviewing my local area newspaper. Why? Well, I saw a full-page print ad in my newspaper from Google! Yes, you read that correctly. Google advertising in a local area newspaper. (more…)
