The number one mistake small business makes is they do not market their business. They think they do, but, in reality they don’t. There are critical questions that need to be answered first before using offline or online communications tools. The answers to these questions lead to successful marketing.
Many small business owners find the world of social media confusing and don’t see how these tools can help their bottom lines. This post is Part 1 of an ongoing explanation of what social media is, how it is different from traditional media tools, the major players and how it can help generate revenues for any business.
Too many small businesses make the same mistakes when it comes to creating a presence on the Internet. This article lists the mistakes and proposes some solutions.
Three big take-aways for small business from this 100 year old service company.
Google demonstrates 5 lessons for small business in how to create effective newspaper advertising.