a marketing guide for small business
SEO
SEO – SEO Tools That Drive Traffic
Feb 22nd
The devil is in the details with SEO
And sometimes those details are enough to drive normal, average folks mad. It can be messy and muddy because much of it is objective.
Nonetheless, SEO is the online task master and dictates what will and will not be found online. It is the source of traffic for your website. Like or not, you have to be aware of SEO and you need to practice it on and off of your website.
I tend to lose my patience with SEO. I definitely recognize its value in generating traffic, yet feel like I’m twisting my brain about More >
5 SEO Mistakes to Avoid
Sep 20th
Image via Wikipedia
SEO is the Big Brother of the InternetSome of us are hard-wired for words. You’ve seen them. Those select few who enjoy playing with words, creating linguistic rhythms, making sixteen different words out of the same four letters. They salivate at the thought of a Scrabble game. It’s just a gift some have and others don’t.
But SEO and the keywords used on the Internet is not a game. It rules the Internet with a hard fist. The keywords used on your site are what makes the difference between it being seen and it being dead More >
Refinements for Google Places Pages
Jul 22nd
Citations are Dead, Reviews are King
It is my personal preference that every business, no matter how big or small, should have a Google Places page. They’re free and they help people when they do searches. It’s rather frustrating to be looking for a specific business and come up empty online. The sad reality is few businesses take advantage of this great Google service.
As with all things online, changes are afoot in Googleland. Google announced a new look to Google Places on Thursday and intend to make more changes.
Google Places
With the new layout, there is an increased emphasis (more…)
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