E-Commerce Continues Double Digit Growth

comScore, Inc. released its Q3 2011 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $36.3 billion for the quarter, up 13 percent versus year ago. This growth rate



represented the eighth consecutive quarter of positive year-over-year growth and fourth consecutive quarter of double-digit growth rates.

Additional findings from Q3 2011 include:

  • Top-performing online retail products were: Digital Content & Subscriptions, Event Tickets, Jewelry & Watches, Consumer Electronics (excl. computer peripherals) and Computer Software. Each category grew at least 15 percent vs. year ago.
  • The 13-percent growth in the quarter was primarily a function of an increase in the number of buyers (up 22 percent), with 74 percent of all Internet users making at least one online purchase in the quarter.
  • 40 percent of e-commerce transactions included free shipping, down from a peak of 49 percent in Q4 2010. Free shipping rates tend to peak during the holiday season.

The full version of the press release is available at comScore.

Bottom Line

This trend is not slowing, it is growing.  With 3 out of 4 Internet users buying something online during the last quarter.

If you’re a local area retailer, you may want to start thinking about how you can start your online e-commerce site in 2012.  You may not be sell shinny electronics or jewelry, but people are looking online for everything and some percentage of those people will purchase something online.  They might as well purchase it from you.

Think seriously about creating an e-commerce presence for  your store.


Sheila Hibbard

Sheila Hibbard takes the fluff, hype and confusion out of marketing and social media. She provides small business owners with straight forward, no nonsense marketing guidance and techniques that produce results based on her 35 plus years in advertising, communications, research, strategic planning and social media. Author of Marketing Online Made Simple - WHO.

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