Ignoring Email Marketing? Don’t!
Email marketing isn’t sexy. Email is basic. But it does the job and it does it pretty darn well.
While all things social media may be alluring and beguiling, you risk ignoring the real online marketing workhorse…email. It may not have the lines of purebred race horse, but it can deliver the goods like nothing else online when properly implemented.
In addition to the facts illustrated in the infographic below that shows email marketing is 10 times more effective in driving sales conversions than search or social media, here are 10 more reasons why email should be your workhorse online.
If you don’t feel you’re getting the most out of your email marketing efforts, review these best practices and see if there are any areas you’ve skipped in your implementation.
If your open rates are low, review your email stats and determine which types of subject lines work best with your audience. You can also review what it takes to craft a good email subject line.
Email list maintenance is necessary to produce solid results with your email marketing efforts, so don’t be afraid to clean house and segment your business email lists of subscribers in order to up your email engagement.
Understanding the value of your business email lists and the role it plays in helping you to achieve sales, is worthy of your attention. So make use of the email information above, review the infographic below as well as those that appear in the links and keep refining your efforts along the way.
It will pay you great dividends.