10 Best Facebook Tools (Hint: They’re all Free)

Facebook Tools

Facebook Tools

Facebook is one of the most powerful marketing tools online.  Period.

Yet, in conversations with many business owners, it seems to be a big pain in the-you-know-what.

Why is this?

There are a lot of reasons.  Here are a few.

  • Facebook can be like noshing on peanuts.

You know how it starts with peanuts.  It starts with a few, then a handful and ends up with half of the bag.

Facebook starts with a simple post and it ends hours later and you have little to show for your efforts.  Time has just vanished.

Some people avoid Facebook so as not to tempt themselves and waste valuable time.

  • Facebook gives little for free these days. 

Now that it has become a powerhouse advertising platform, you reach few if any of your fans organically.  Basically, ya gotta pay to play.  This means you have to advertise.  This is fine IF you know HOW to play.  If not, you’re not going to risk it.

  • Facebook, specifically online marketing, requires a change in thinking.  It also seems to change the rules – often.

Change can be frustrating.  Yet when it comes to maintaining the long-term health of your business, change can often be well worth the effort.

If you have experienced any of these feelings about Facebook, then the contents of this book will help you conquer Facebook and put it in its place.

Below you will find the 10 best Facebook tools to help you manage your marketing and to do so quickly, efficiently and without hassles.  If you would rather, you can download a free PDF of these tools so you can keep them handy.  You’ll find a link at the end of this post.

These Facebook tools will limit your temptation, begin to produce some online traction for your Facebook Page and see that change…well… it can be for the better.

Best part?  All of these Facebook tools are free.  You just have to use them.


Before we dive into these Facebook tools, there are a couple of things I want to explain.

First, if you already have a system in place for Facebook and are pleased with your results – increased traffic to your website, increased email subscribers, increased business –by all means, continue with your system and with the tools you are using.

There is nothing ‘special’ about these specific Facebook tools.  Tools are tools.  The best tools are the ones that work for you.

You might see some tools on this list that you haven’t used before.  Feel free to check them out, but don’t toss what is currently working.  Rather, see if you can’t improve your results.

Some business owners, who have been using Facebook for years, have been overlooking a number of these Facebook tools and wasting a lot of time and not really optimizing their Pages. This may be you as well.

Second, as you review this tool list, you’ll see a brief explanation of how to use them for marketing your business.  Some of you will be able to take these tools and get straight to work.

Still others of you may be confused about exactly how to use these tools and in what order. If this is you, then you may want to email me and I’ll  help you put together a Facebook strategy.

To everyone

The absolute best way to achieve results on Facebook is to know exactly what outcome you want to achieve.

You may want to drive traffic to your post.  Maybe you want more likes or more traffic to your website.  Or, you may want to sign-up new subscribers to your email list. (Hint: New email subscribers are the best way to generate additional business.)

Your desired outcome will, to some degree, dictate how you use Facebook.  So be clear, be specific about what you want to accomplish and keep working at achieving it.

This product list takes into account the type of posts that play well on Facebook, namely ones with great custom images as well as videos.

1.  Facebook Graph Search

Use this tool to find:

  • influencers in your industry and engage with them
  • your best customers and engage with them
  • your most desired prospects and engage with them
  • check on your competitors

Tip:  You can also use Facebook Graph Search to find other Pages that are similar to yours or to your competitors and use it as a targeting tool in Facebook advertising.

Facebook Graph Search

2.  Facebook Insights

  • Use it to uncover your Fans’ demographics
  • Use it to uncover the best times to reach your Fans
  • Use it to uncover the best days to reach your Fans
  • Use it to uncover the post topics that achieve the most engagement and shares so you can do more

3.  Facebook Notifications

Once you “like” someone’s Page, you can opt to “Get Notifications”. You’ll find it as a drop down under “Like”.  This way you will know when your best customers, prospects or even competitors are active online and what they topics are engaging them.

4.  Facebook Call To Action 

Click on the “Call to Action” button to drive people to shop now, watch your video, book an appointment, contact you, or sign up for your newsletter.

FB Call to action

5.  Facebook Scheduler 

You can use this feature to help automate your Facebook postings. You will find it as an option under the “Publish” button. Click on it and a drop-down will show “Schedule” which opens up a calendar.  You can also use Buffer or HootSuite if that works best for you.

6.  Swayy

In addition to sharing and engaging with your customers and prospects posts, you want to be contributing to the discussion. This tool helps you discover the most engaging content to share with your audience on Facebook and other social media platforms. The best feature is it  identifies articles based upon your audiences’ interests and engagement.

There are many tools similar to Swayy. Use what works best for you.

7.     Unsplash & Gratisography 

People are really getting bored of stock photos. These two free photo sources will help you create custom images to drive home your messages. Of course, so will your smartphone camera. Any custom photos will get more engagement.

8.     Icons as Art

Using icons as art is becoming the thing to do and it gives you the ability to create your own great images.

9.     Canva

This is such a great tool to create custom images for Facebook, Twitter, Pinterest, your website and almost anything you can imagine.  Try it out.

10.  Rawshorts 

Quick and easy way to create a short video to explain what you do or to encourage Facebook visitors to become an email subscriber.

Now, that you have the tools you need to manage Facebook, how about we put them into action?

Here’s the link to your 10 Best Facebook Tools .

If you have any questions, send me an email and I’ll get back to you in a flash.

You may know of some other tools you think are better than the tools listed here.  If so, let me know and I’ll share your thoughts with others or you can share below in the comments section.

Sheila Hibbard

Sheila Hibbard takes the fluff, hype and confusion out of marketing and social media. She provides small business owners with straight forward, no nonsense marketing guidance and techniques that produce results based on her 35 plus years in advertising, communications, research, strategic planning and social media. Author of Marketing Online Made Simple - WHO.

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