Facebook – What And When To Post – Infographics, Research

Facebook Posts

Marketing through Facebook is just like any marketing effort.  The key to success is to know what to say and the best time to get your messages in front of your audience.

This effort can be more challenging given Facebook’s EdgeRank and subsequent tweaks that it performs.  But it is doable.  All it requires is a little bit of guidance and some testing on your part.

Know there is no magic bullet.  Each audience, each industry will be just a little different.  So you’ll have to test to see what works best for your unique brand and your Facebook fan base.

Below are two infographics displaying the results from a study Buddy Media conducted last April through May 31 – after Facebook changed its timeline.  It included 1800 of the largest brands in the world and studied the type and timing of a status update and when the most engagement occurred. If you’d like to dig into the data, you should download a copy of the report.

Don’t worry about copying success from brands that are larger than yours.  ‘Success’ works no matter what your size.

The first infographic is all about which Facebook status update attracted the most fan engagement.  However, you should note that since this study, Facebook did make some changes to its EdgeRank, which may have altered these results.  You should review this post from EdgeRank Checker to see how these changes have impacted the popularity of photo status updates and the levels of fan engagement.  The bottom line is that photo posts seem to still be pulling in the engagement juice.  Just be prepared that there will be future changes in Facebook’s EdgeRank. It is inevitable.

Check out the infographic below and don’t forget to review the following infographic that illustrates the best times to post your Facebook status update to involve the most fans.

Best Facebook Posts

Best Times To Post To Facebook

The second infographic is a great one as it breaks out which days generate the most fan engagement by industry.

I can already hear the moans from some of you that you don’t want to be on Facebook on the weekend.  That’s fine.  Just schedule your status update to appear on the weekend using Facebook’s scheduler.  This way, you’ll only have to respond to any fan comments or likes through your mobile phone.  It won’t be a big time commitment, but you will be increasing your Facebook fan engagement and your EdgeRank.  For those of you who may not know how to do this, you’ll find the scheduler in the bottom left corner of the Facebook status update box. See example below.

As was previously mentioned, you need to recognize that each brand will have a different best day and time to post to Facebook. This infographic should be used as a guide to help you identify your best time.

Your Turn: 

Share your thoughts as to how these infographics and research might change your Facebook posting schedule in the comments section below.