Are You Committing Any of These Online Marketing Blunders?
Before we jump into a discussion about marketing blunders as illustrated in the infographic below , I’d like to add and discuss a sixth blunder to the list.
The sixth blunder is taking infographics too seriously.
I love infographics because they represent a very digestible format for readers who would typically ignore valuable research into their markets and the tools they are using.
But there are three aspects of infographics that bother me.
One is that the creators tend to duct tape various studies together to create the infographic. This often means you’re not seeing an apple-to-apple comparison of data. The only way to get comparable data is to have identical samples interviewed in the same time frame and that typically is not what is represented with infographics. There could be some kiwis and bananas thrown in along with dated information distorting the results.
Plus one doesn’t really know how the questions were phrased so they can’t truly understand what the results are measuring.
Third, it is good to know the sponsor of any research to understand if there may be bias in the study results. I’m not saying companies cheat, not consciously. I’m just saying it is good practice to know the research sponsor. Yes, they are listed at the bottom, but one doesn’t know which piece of data comes from which company.
For these reasons I tend to view infographics at a 20,000 foot view. I don’t really concentrate on the figures as much as the general, overall trends.
The following infographic talks about marketing blunders that are pretty typical. Where there may be some questionable information is:
- The statement to”stop relying on Facebook Sponsored Advertising” because 83% said they “never click on Facebook ads“. First, I can’t tell if the research was measuring “sponsored Facebook stories” or all other forms of Facebook advertising options. Further, it isn’t what people ‘say’ when it comes to claims about being influenced by advertising. Consumers claimed for decades not to be influenced by any for of TV or print advertising, yet they were. I’m certain the same holds true for online advertising.
- I also scratch my head when reading that 79% of some group of people feel that content from “articles” is one of “most popular”. Are we talking article marketing, guest posts, articles that appear in online publications like NBC, Huffington Post, etc. What does this finding really mean?
I hope I haven’t scared you off of infographics. There are some really great infographics and some that are not so great. You need to know the difference.
Ideally, an infographic will use just one research source for all of its data.
With the above caveats, take a look at the five online marketing blunders listed on the infographic below and identify which ones may be negatively impacting your online marketing efforts.
Don’t worry about the numbers.
Just take the necessary action to make your online marketing better.
Feel free to share your thoughts about infographics and how you use the data in the comments section below.
If you found this post interesting, join our list of readers and feel free to pass this along.
This infographic is from Prestige Marketing.