How Infographics Can Build Traffic
Last week, I talked about the Rules of the Road when it comes to creating infographics and some of the steps you can take to ensure your infographic is truly communicating solid information.
This week, I want to share some ways you can promote that infographic to build traffic for your website. After all, in addition to translating boring information into interesting visuals, traffic is one of the primary purposes behind creating an infographic. Right? So I did a little research and came up with the following promotion possibilities.
17 Infographic Promotional Tips
Basically, you’re taking the infographic and re-purposing and distributing it online in a variety of different ways. And, of course, you want to include backlinks in the infographic so that people who view and want to share it with others will be generating website traffic for you.
There are a couple of things to keep in mind about marketing your infographics. First, the life span of a popular infographic is about a week – Monday through Friday. In order to optimize the following marketing tips, you may want to create your infographic marketing plan prior to posting it to your blog/website. You may not want to be following some of the tips as the interest in your infographic has waned or disappeared.
Second, as with all online marketing activities, you want to post links to your infographics at optimal times. Of course, the age old question is: When is optimal? Someone is always doing research around this question and it varies. If you are really engaged with your social networks, you probably have a good idea as to which times work best for your audience. If not, you may find this research by Bit.ly (a popular short link builder) to be helpful.
1. Get the data source author involved in the promotion – If the owner the data you’re using for your infographic hasn’t already created one, you might be able to get them interested in promoting your infographic to their audience. You get the credit for the infographic along with additional traffic. They save themselves the time and trouble of creating an infographic. Win-win.
2. Post to blog/website – This step is obvious and self-explanatory.
3. Create an infographic link listing – On the side bar of your website consider creating a link listing of this and other infographics you have created. This way, as your blog post ages, the infographic, along with others you’ve created, will continue to capture some eyeballs of website visitors encouraging them to stay on your site. A percentage will probably share your infographics with their networks.
4. Create a landing page – If you sense your infographic is going to be popular, consider creating a landing page for it with an email opt-in to grow your email subscriber base. This has the added advantage that when the page is created with keywords, alt tags for visuals, etc., you’ll be generating organic traffic from Google and other search engines.
5. Create visual teasers – Break-up your infographic into small, intriguing graphics and post to Pinterest and/or Flickr with backlinks pulling traffic back to your blog post or to the infographic landing page.
6. Create Twitter teasers – Take the key points from your infographic and create as many tweets as you can and upload them along with a link back to your blog post or landing page into Hootsuite or BufferApp to auto-tweet.
7. Recycle the visual and Tweet teasers to post on the appropriate social media platform – Another obvious step and self-explanatory.
8. Submit to infographic aggregators and directories – Here is a link to a list of 42 infographic aggregators and directories to get you started. This was the most complete and recently updated list I could find. Review the list and determine which will be the best for your market.
9. Guest Posting – Identify popular blogs where the audience would be very interested in your infographic topic and propose a guest post that includes the infographic to the blog owner.
10. Ask influential bloggers to share – Sometimes a simple ‘ask’ can produce some amazing marketing results. If you’re already connected to an influential blogger in your industry or niche, send them an email and give them a reason to consider sharing your infographic with their audience.
12. Promote through a press release – If the data presented in the infographic is proprietary to you and newsworthy, consider creating a press release using a variety of online PR distribution services.
13. Translate into slides – Use your graphics to create a slide show and then post to SlideShare.
14. Translate into a video – Take your slide show and turn it into a video using Camtasia, Screencast-O-matic or one of the other screen recording tools out there. Then post the video to your YouTube channel and include backlinks in the video description.
16. Distribute to your email subscribers – Again, obvious and self-explanatory.
17. Embed a hyperlink in your email signature – This will probably work best for infographics that have an evergreen quality about them as you don’t want to be linking to old or outdated information.
Those are my thoughts. What additional ideas do you have as to how you can use infographics to generate traffic for your website? Come on. I know I overlooked something. Go ahead and share them below in the comments section.
P.S. I just discovered another cool infographic creation tool called infogr.am. This is a perfect tool for B2B or for those who work with and have a lot of hard core data in spreadsheets. It basically takes the data and translates it into an infographic for you. Pretty neat!
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Special thanks to Lee Odden for his piece on infographics at Top Rank.