Social Media – Infographic Shows How To Measure Engagement

Social Media Is All About Engagement

We hear it all the time and from every corner of the Internet.

Social media is all about engagement. 

Engage with your fans. 

Engage with your followers. 

Make them know, like and trust you.

But what does the term “engagement” really mean?

How can one actually measure social media engagement?

Is it the number of “likes” or the number of “fans” and comments?  How does Facebook engagement differ from that of Twitter or Google+ or does it?

How does one know if they are engaging or boring their fans, followers and circles to death?

Below, you’ll find this great infographic from Socialbakers demonstrating one method that measures social media engagement giving you valuable insights.  Using these specific formulas you can calculate your own engagement factor for Facebook, Twitter and/or Google+.

As you walk through these calculations, keep in mind, that if you don’t have the right “type” of fans, followers, friends it will be difficult to collect likes, comments, shares and retweets.  In other words, a poor engagement level may be the result of poor content or the wrong audience.

Regardless, this outline gives you an excellent starting point to determine your own social media engagement factor.

If you want to read more about these calculations, you’ll need to visit Socialbakers.

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Social Media Engagement

Sheila Hibbard

Sheila Hibbard takes the fluff, hype and confusion out of marketing and social media. She provides small business owners with straight forward, no nonsense marketing guidance and techniques that produce results based on her 35 plus years in advertising, communications, research, strategic planning and social media. Author of Marketing Online Made Simple - WHO.

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