Social Media Never Stops – Not Even On Vacation [Infographic]

Vacationing with Social Media [Infographic]

August with Beach Umbrella


August is one of those months where a lot of people carve out time to go on vacation.

Get away from it all.


Rejuvenate the mind and body.

Lay under an umbrella and just let the mind wander.

It’s just before school starts and warm enough – or as is the case this year, hot enough – to get some fun in the sun.

I came across this infographic by MDG Advertising that illustrates just how integrated social media and mobile phone technology have become in our everyday lives, including a vacations.  People use social media to plan vacations, post photos and slices of their vacations and talking about how great their vacation was once they return.

Here are few of the highlights:

  • Over half (52%) use social media to find their next vacation spot.
  • Twenty-nine (29%) visit Facebook for travel planning while another 14% are inspired by TripAdvisor‘s vacation planning tools.
  • Mobile phones are transformed into virtual travel agents with one out of four using their  mobile phones for airfare price comparisons, checking flight schedules, getting phone numbers for travel sources and researching airports.
  • Once booked, over half announce the trip to their Facebook friends (probably not a good idea).

But it doesn’t end there.

  • Three out of four check into their social sites and use their mobile phones during their vacations.
  • Online social media contact is never broken for almost seven out of ten vacationers (69%).
  • Almost half use their  mobile phones for photos, wake-ups, RSVPs, check out online reviews and aid in language translations.

Now, if we could just figure out a way to take a break from social media and our mobile phones.

That would be a real vacation.



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Vacationing The Social Media Way [infographic by MDG Advertising]

Infographic by MDG Advertising

Sheila Hibbard

Sheila Hibbard takes the fluff, hype and confusion out of marketing and social media. She provides small business owners with straight forward, no nonsense marketing guidance and techniques that produce results based on her 35 plus years in advertising, communications, research, strategic planning and social media. Author of Marketing Online Made Simple - WHO.

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