Maximize Twitter For Business

The challenge of every marketing effort is to ensure the communications reaches the maximum number of targeted eyeballs.  This is why prime time TV during the Olympics costs hundreds of times more than on an average Monday.  It is also why a newspaper with 100,000 paid subscribers will charge more than one that is distributed for free.

It is all about the number of eyeballs and the level of eyeball engagement.

This is also why you’re seeing an increasing number of studies trying to forecast when is the best time to post to Facebook or to tweet on Twitter.

And a number of services are popping up promising to maximize the timing of one’s tweets and postings (e.g. Hootsuite AutoScheduler, Socialyzer with more on the way).

Marketers understand that the news feeds of Facebook and Twitter make timing increasingly important.

Here is another recent study by Buddy Media, “Strategies for Effective Tweeting:  A Statical Review.”  The study uses data from over 320 Twitter profiles managed by various brands.  Based on the findings, Buddy Media makes several key recommendations as to how to maximize the use of Twitter as a business.

Before you dive into the infographic below, keep a couple of things in mind.  First, this isn’t the first study about when is the best time to Tweet.  Dan Zarrella of HubSpot has a recent study included both Twitter and Facebook in conjunction with KISSmetrics.  There are some similarities and some differences between Dan’s study and Buddy Media’s research.

But the most important piece of information you need to know when analyzing these studies is to look for WHO is being measured.  Dan’s studies are general in scope and are not necessarily representative of a business market or of your Twitter audience.

Buddy Media’s study is focusing on Twitter accounts for specific brands in specific industries such as sports, clothing and fashion, etc.

While these cheat sheets are great at helping to time your posts and tweets better, there is always the possibility that the bulk of your specific audience will operate on a different clock.  You’ll need to do some spade work to determine when you see increased engagement with or retweets from your Twitter community to nail down the best times to engage.

Oh! Don’t forget that almost all of these studies, unless otherwise noted, are presenting times in the U.S. Eastern time zone.  So make your adjustments accordingly.

Buddy Media’s full report can be found at http://bit.ly/OwR5yh.   The cre­ative types at Fusework Studios com­piled the most impor­tant infor­ma­tion into the infographic below.

Be certain to share your thoughts regarding the study from Buddy Media and when you think is the best time to tweet on Twitter in the comments section below.

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