Want to be a LinkedIn All-Star or Super Star?

Build a Super Star LinkedIn Profile



It used to be that LinkedIn was primarily for job seekers and employers

That perception has changed.

More and more are seeing LinkedIn as an excellent tool to create connections for:

  • Insurance agents wanting  new business or personal clients
  • Real Estate and rental agents pursuing a more affluent audience for high-end properties
  • Interior Designers seeking those involved in large commercial or residential projects
  • Non-profits connecting with current or new donors
  • Consultants in search of just the right corporate VP to listen to their pitch

And the list goes on.

LinkedIn may not be as eye-dazzling as other social media platforms, but what it lacks in glam, it makes up for with a very affluent audience.

Bottom line:  All sales or service professional should be working on LinkedIn and here’s how.

Your first step is to update your musty LinkedIn Profile.  Here are some tips to make your LinkedIn Profile soar.

Take a look at the right hand side of your LinkedIn profile.  That’s where you’ll see LinkedIn’s Profile Strength meter. This is LinkedIn’s way of showing you how robust your profile is. The more content you add, the more the strength of your profile will increase.

There are 5 levels to profile strength:

  1. Beginner
  2. Intermediate
  3. Advanced
  4. Expert
  5. All-Star

All-Star is the highest level yet everyone thinks there is a higher level because of the graphic LinkedIn uses:

LinkedIn Profile Strenght It looks like there is still room for improvement and, in truth; there IS always room for improvement.   But ‘All Star’ is the highest ranking for LinkedIn.

The basics an All-Star LinkedIn Profile

What does it take to achieve a perfect LinkedIn profile that ranks All-Star profile strength?

  1. Your industry and location
  2. An up-to-date current position (with a description)
  3. Two past positions
  4. Your education
  5. Your skills (minimum of 3)
  6. A profile photo
  7. At least 50 connections

While All-Star may be LinkedIn’s highest rating, you want your profile to get people to stop, read and connect with you.  This means you need to pay your profile some special attention and move it up to Super Star status.

Is it worth it?


Complete LinkedIn profiles are 40 times more likely to receive opportunities through LinkedIn than someone with an incomplete profile. This means you will connect with more people and truly experience the benefits of LinkedIn.

Plus, completed and supe- star profiles tend to rank higher in LinkedIn’s search results. Like Google, LinkedIn wants to ensure their search results are accurate and so it makes sense that they promote profiles that are completely filled out ahead of profiles that are incomplete.

When you get visitors checking out your LinkedIn Profile, that’s when you need to capture their attention and convert them into a connection.

Special note about the Activity Update Alerts

Before we dive into the specifics of how to super-star your LinkedIn Profile, you may want to turn off your LinkedIn Activity Updates feature.

What’s that?

Whenever you make changes to your profile, an Activity Update is sent out to your network. Typically, you want to leverage this feature to stay top of mine with your connections, but probably not when you are doing a major rework of your profile.

LinkedIn provides the ability to turn off your Activity broadcasts so you can make changes to your LinkedIn profile without alerting your connections.  Here are the steps:

  1. Open LinkedIn
  2. Click on your image in the upper right hand corner of your screen, click Privacy Settings… Review
  3. Under privacy controls within the Account section, click Turn on/off your activity broadcasts.
  4. Remove the check mark from Let people know when you change your profile, make recommendations, or follow companies

 LinkedIn Activity Update

Once you are finished making your changes, I highly suggest turning the Activity Broadcast Updates back on! Follow those steps and put the check mark back in place.

The Finer Details of a Super-Star LinkedIn Profile

Profile Picture: 

IN:  Use a professional-like photo of your smiling face.

OUT:  Avoid cats, dogs, gold fish, boy/girlfriends, casual attire and bad lighting.


LinkedIn readers’ impression of you and what you offer comes from your 120 characters headline, which is why you want to choose your words wisely.

IN:  Describe yourself as if this were a headline for a newspaper or the title of a book about you.  An interesting approach to a Headline is Shaquille Oneal’s profile.  While you’re there, check out his Experience.

OUT:  Job titles

LinkedIn Profile URL: 

IN:  Customize your LinkedIn URL with your profile name making it easily memorable and easy to share.

OUT:  A long ugly LinkedIn Profile URL with a bunch of numbers.


IN:  A 2000 character story about YOU, your business and your accomplishments written in first-person and in a way that is intriguing, stimulating and leaves readers wanting more information about you.

Make it easy for them to find out more by including your preferred contact information (e.g. phone, website, blog, etc.) at the top of the summary.

OUT:  Boring stories.


IN:  Use this area to summarize your business and focus on your KEY contributions.  You get 2,000 characters per position, but there is no rule that says you have to use all 2,000.

You can use this space to list publications, awards and honors you have received as well.

You may also use this section to list current or former clients and include relevant keywords into your descriptions of what you did for them.  And don’t forget a strong call to action.

OUT:  Resume-looking breakdown of absolutely everything you’ve ever done in your career.

Skills & Expertise:

IN:  Set-up at least 10 core keyword rich skill sets to have others endorse you and begin the process by endorsing others.  They’ll return the favor.  You can set up 50, but 10 should cover you.

OUT:  Not endorsing others.


IN: Expand your degrees where possible to include keywords.  Also include any executive education you may have received.

OUT:  Listing your high school.   


These are more valuable than endorsements as people need to take time to create them.  These really act as testimonials of your work.

IN:  Capture as many as you can from current and former clients.

OUT:  Recommendations that are vague or don’t really say anything.  Give your folks direction by telling them what areas to address in their recommendations.

Your Turn

Does your LinkedIn Profile need some serious updating to be a super-star profile?

Share your thoughts below.

Sheila Hibbard

Sheila Hibbard takes the fluff, hype and confusion out of marketing and social media. She provides small business owners with straight forward, no nonsense marketing guidance and techniques that produce results based on her 35 plus years in advertising, communications, research, strategic planning and social media. Author of Marketing Online Made Simple - WHO.

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