Does Local Search Still Matter?
While much of the online marketing focus remains on social media, it’s easy to ignore the fact that local searches is the elephant in the room. Tweet This
Of these, estimates are that somewhere between 20–30 percent are “local” searches with 40 percent of these searches via mobile. Tweet This
Based on these estimates, this means that the size of local market is approximately 30 billion.
With increasing popularity of everything mobile and the propensity for mobile users to take immediate action, the prospects are pretty good that local search is going to continue to grow.
Are you getting your fair share of the local search market?
That’s okay. You can change that.
Here are 5 tips to get your local search marketing efforts back on track.
1. Boost Local Search by Boosting Local Business Listings – Tweet This
If you have these accounts already set-up, dust them off and update them. This might include new staff, awards, new products, upcoming promotions or events. Don’t forget great looking photos and videos. Make these accounts stand out so when someone is doing a local search, you‘ll be in one of premier 10 spots on the first page.
2. Ask for Customer Reviews
In your next email communications to your customers, provide them a link to your Google business listing and ask them to provide a review of your company, product or service on Google+ Local. Some will and some won’t. That’s okay. What matters is that you make an effort to collect reviews for your business on a regular basis.
3. Listen & Respond
Set up Google Alerts for your company, any proprietary names of products or services. Pay attention to these alerts and make certain you address both the positive and the negative reviews quickly and professionally.
Whatever you do, don’t get defensive with negative reviews. Instead, use a negative review to demonstrate your professional attitude toward customer service. Ideally, view positive and negative customer feedback as valuable insights into what your customers want and need.
Make certain that all of your social profiles for your business are tagged with your city, location so customers in your area can more easily connect with you and vice versa.
5. Become a Local Community Cheerleader
Demonstrate your community pride by sharing your photos of local events, places, people and those of others. Be certain to tag the locations. Write blogs and post information about community and/or chamber events on your website and share with your social networks. Share your participation in local community events, your support of local athletic sports, etc. Let people know you are an active community supporter.
Not only will this give you fresh content to post and share, but it will also generate a lot of goodwill for your business.
What other ideas do you have on boosting your local search visibility? You should share them below in the comments box.