Do Marketing and Love Go Together?
I think the answer is “Yes” and “No” I’m not going all Tina Turner on you.
I didn’t intend to write a post about something as fluffy as “love”. Typically I stick to all things marketing with a focus on social media. But I was hit by this video by GiveMore.com and perhaps you will be as well. (See below).
For some reason as I watched, several “loving” work environments early in my career came to mind. These were companies where the management had instilled a sense of caring about its people. There was a genuine family feeling that made me want to do a better job. Encouragement and patience allowed me to explore new opportunities and learn new skills so I could be of added value to these organizations.
Unfortunately, there were only a few such loving organizations. Many in my work experience were downright dehumanizing environments filled with politics and rancor. My tendency was to put my head down, focus on my work and update my resume. My attitude soured. Despite loving my work, I’d hate going into the office. I couldn’t wait to leave. Maybe you’ve had such experiences as well?
So what does love have to do with marketing or running a business?
How about Bank of America‘s idea of charging its customers to use their own money?
Or what about the Netflix move when it decided to raise its rates on its customers?
Were these expressions of love or of greed and indifference?
Our small businesses aren’t the scale of Netflix or Bank of America. But all marketing is all about attracting customers to you, your products, your business. It is the honey you use to attract your customers.
Every piece of communications you create, tweet, post, place, delivers a subtle message to your current and would-be customers.
- Are your messages communicating love and appreciation or are your communications more about you and getting them to take some action from which only you will benefit?
- When a customer visits your store, do they sense the love you have for your business, your staff and for them as a potential buyer? Or are you impatient and short with them because they didn’t purchase anything on their first visit?
- Do you love your business and offer real value or are you only doing this because you want to make fast money?
- When a customer asks you a question about your service or products are you honest or do you gloss over the truth?
There are 101 ways to demonstrate love in your work. In fact, Kahil Gibran (philosopher) believed that…
Work is love made visible.
View the video and ask yourself what loving marketing strategies you could employ to communicate your love for your business and for your customers. Share your thoughts below. I think you’ll be touched by its message. I was.