The words used online in posts, tweets, in profiles, in expressing marketing ideas make or break our efforts. It is through the combination of words that we and our ideas are defined. We consciously or unconsciously communicate who we are as individuals, what we represent and what we have to offer.
If your online marketing isn’t going as well as you would like, look at the words you are using. Are you describing yourself or your products in the best light or do the descriptions lie flat and lifeless? Are your online marketing efforts a true reflection of you? Do your words speak to your audience’s heart? Can you do better?
Take a look at the video below to see how words redefined one person’s day. Then think about how you can improve your choice of words.