Your Value Proposition
Want people to purchase your services, your products?
Of course you do!
So why does it feel so hard?
Most likely it is because you haven’t explained your Value Proposition. In other words, you haven’t whetted their appetites or made them salivate enough to purchase, to contact, to sign-up or whatever call to action that pertains to your business.
Why is this so important?
Chances are good few people run up to you saying:
“Hey, whatcha selling? Can I buy some?”
The more typical experience is you need to explain why someone should want to buy your product or service. This is what a Value Proposition does. It explains WHY they should buy. When done correctly, it also explains who should do the buying.
The infographic from QuickSprout outlines various steps to develop a value proposition for your business and process this will work. You’ll find the infographic below this post.
My professional opinion based upon working with clients is that a really good Value Proposition is a lot more than just one sentence outlining product and service benefits. Ideally, it is a blended statement that includes an internal component (why you are in business) and an external component (why people should want what you have to offer). You can read more about it in a previous post.
And it needs to be unique. Saying you do or have something that everyone else does doesn’t cut it. Nor does it differentiate you. Your uniqueness may be in “how” you deliver or make your product. It may be in your customer service or product support or perhaps in your staff. You may not see it, but there is something truly unique about your business.
The best source about what makes you unique? It is your top customers. They can tell you why you stand out from the crowd.
After you craft your Value Proposition, don’t be shy about using it. Use it everywhere – on your website, business cards, literature, videos. Make it a consistent part of your communications.
What can you expect as a result of a well crafted Value Proposition? More conversions, more sales, more customers and more revenue.
Try it. You have nothing to lose and everything to gain.
If you need help with your Value Proposition, drop me an email and let me know how I can help.