If you had asked me this question prior to seeing The Artist, I would have said “not much”. But after, well, after seeing the movie, my response is “a lot”.
For those of you who are unfamiliar with The Artist, it is one of the recently released movies capturing some buzz and, yes, it is a silent movie. If you enjoy engaging movies with humor, joy, sadness, ending on a high note, than The Artist is a movie to see. I am no Ebert, so I won’t wax on about the quality of the acting, the fantastic cast, the creativity involved in using silence, etc.. The gist of the movie is that a major movie star, George, loses everything before he sees the light…or in the case of a silent movie, hears the right notes. Just go see it and you’ll be happy you did. In the meantime, I’d like to share some of the marketing nuggets embedded in this classic film. All of these nuggets may be issues you’re struggling with in the marketing of your own small business. I promise not to spoil the movie for you.
- Keep an open mind about new tools, new technologies, new advances and shinny new things such as social media.
- Because, the probability is high your customers and clientele are keeping an open mind and may well be embracing the new in lieu of the old.
- Put your pride away and learn to adapt so you can continue to grow or so you can just continue.
Adapt or Die
Let’s face it. No matter what the business or profession, we all started out green and came out the other side seasoned. We believe we’ve paid our dues and there is a sense we shouldn’t have to continue to learn new things. But, the truth is we never really reach the other side, because our industry, our professions, our markets are continuously moving and being transformed…rapidly transformed in many cases due to advancing technologies. If we want to continue doing what we do, we have to keep an open mind, embrace the new and be willing to adapt. Ignoring the obvious only means making ourselves and our businesses obsolete.
If you’re in retail, your customers’ wants are colored by what they find and experience online and by what they hear from their social media buddies. The way in which they interact with your small business has also shifted…email, web site, social media, deal sites (e.g. Groupon), mobile, payment through smart phones, QR codes, etc. If you’re in the service business, your clients are embracing the same online tools such as social media and are a lot savvier than they used to be. The competitive marketing environment has grown a thousand fold as a result of the Internet. These trends are not going away. They will only strengthen in 2012, presenting a small business owners with more challenges, especially in the marketing online arena.
If 2012 finds you still sitting on the fence regarding marketing online and social media for your small business, then you may well have to experience the long dismal struggle George of The Artist did. On the other hand, you can opt to keep an open mind, embrace the new and learn to adapt.
FREE Offer For The First Five
If you don’t know how, then you should be one of the first five readers and shoot me an email and I’ll be happy to get you started…no strings, no contracts, for FREE. I’ll review where you are and give you a no nonsense, realistic online marketing plan to move your small business forward.
Or you can do a ‘silent George’ and struggle. The choice is yours. Whatever you do, do not miss seeing The Artist.