Simple Business Card to Global Operator

Robert Keane, CEO of Vistaprint

The lowly business card has been around for a very long time and little has changed except it now contains a lot more information.  CEO Robert Keane started Vistaprint in the mid-’90’s and expanded not only the company’s offerings, but it’s vision and it’s ability to navigate the shifts in the marketplace.  He shared his thoughts with Lou Dubois in a recent interview.

One reason I found this article interesting is that Keane shares his own personal experiences as a small business and how he has managed the company growth into a global organization.  It is food for thought for any small business owner.  Read more about Keane and his thoughts on small business, globalization, new age digital marketing and the future of the business card.

published 2.22.11

Sheila Hibbard

Sheila Hibbard takes the fluff, hype and confusion out of marketing and social media. She provides small business owners with straight forward, no nonsense marketing guidance and techniques that produce results based on her 35 plus years in advertising, communications, research, strategic planning and social media. Author of Marketing Online Made Simple - WHO.

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