Marketing via Seth Godin
But what makes him special to me is his clarity. He can be blunt. He can be curt. But he is absolutely always truthful and crystal clear.
There’s no BS coming from SG.
A recent and very short email from Seth struck me as representing a touch of brilliance about a topic I know all business owners wrestle with – being different.
His email post is below.
The sound of a small bell during a dark night
…is louder than the din of traffic outside your window during rush hour.
Surprise and differentiation have far more impact than the noise does.
What does this mean?
As business owners, entrepreneurs, freelancers, as people wanting to market an idea, you HAVE TO STAND OUT.
“But this is so hard”, I hear you say.
Is it? Really?
Which is more difficult? Standing OUT, risking that people will hear your message OR watching your business, your passion, your beautiful idea wither?
We all carry the burden of decades of training that told us to NOT to stand out. To behave. To blend in.
Each of us has some unique aspect about us as individuals.
Maybe it is the way we approach a problem or the way we work.
Perhaps it is the speed with which we can deliver our services or the way we make people feel so special.
It is your job to uncover that unique trait and to have the courage to shine a light on it.
You don’t have to worry that others will think you’re crazy or that you’ll be different from others in your field.
YOU WANT TO BE DIFFERENT!
YOU WANT TO BE A TOUCH CRAZY OR WACKO!
YOU WANT TO SURPRISE!
YOU WANT TO BE HEARD.
To stand above the noise in your market and among your ideal customers, you just have to hit the right note.
You don’t have to be the loud, overbearing tuba – unless you really are a loud, overbearing tuba. Then be a tuba!
You can be the tiny bell that steadily tinkles in the background and because your note is so clear and unmistakeable, others who love your sound you will be drawn to you.
Don’t we all.
Start by listing three ways you think you, your business, your service, your abilities are different from others in your field. Just three ways.
Can’t come up with three?
Then ask your family, your customers, your peers, your vendors, ask until you hear just the right note…the note that sounds and feels like you.
If you think I can help, ask me. I don’t know you, but I can give you some fresh perspective and sometimes that’s all that is needed.
Take your sound and run with it. Plaster it in all that you do. Use it to help you stand above all of the noise.
Share your thoughts about standing out below in the comments section. I’d love to hear what you have to say about being ‘different’.