Marketing, Time & Small Business

The Thing about Time & Small Business


Image by Leo Reynolds via Flickr

These days, time is truly a precious commodity. We all are given the same amount of time, yet some are able to accomplish more than others. Frequently, the phrase “I don’t have the time to (fill-in the blank)” is heard from small business owners. Most often this phrase is used to explain why the business owner isn’t doing a particular activity. What I’ve noticed is that the list of activities that are being ignored have a common theme. See if you can identify it.

I don’t have time to…

  • create an advertising schedule for the next 6 months
  • plan promotions for the next 6 months
  • pull together and clean-up my customer database
  • collect email addresses from my customers
  • craft and distribute a monthly email newsletter
  • learn how¬† Facebook works
  • Tweet
  • open a Linkedin profile
  • update my web site
  • sign-up for Google Places, Bing and Yahoo
  • blog once or twice a week
  • take photos of the new merchandise
  • create a video demonstration of how my product works

Did you spot the theme? Yep…that’s right. All of the above activities revolve around the act of marketing one’s business.

I don’t want to sound melodramatic, even though it is the season for scary stuff, but the unvarnished truth is that without marketing to drive customers to your door or to your web site, there is no business. Not for long. Marketing is the on-going process of making people aware, stimulated and enticed to take action. One has to make the marketing of one’s business a top priority or it will consistently remain ignored.


We all have time constraints. The challenge is to determine where we will spend that time.

The solution is pretty simple. Carve out 30-45 minutes each and every day for the next 30 days to do nothing but marketing. Add any additional marketing activities that you’ve been putting off to the list above and start chunking it down. Take one item and focus 30 minutes on it. Tomorrow, pick-up where you left off, devote another 30 minutes to the process and continue until you have completed the task. Move on to the next item and duplicate the process.

After 30 days, you’ll have develop a new and very beneficial habit…one that can add to the bottom line of your small business. You will finally be making marketing a priority for your small business. Who knows? After 30 days of focused effort, you may find the marketing of your business to not only to be enjoyable…but also very profitable.

Sheila Hibbard

Sheila Hibbard takes the fluff, hype and confusion out of marketing and social media. She provides small business owners with straight forward, no nonsense marketing guidance and techniques that produce results based on her 35 plus years in advertising, communications, research, strategic planning and social media. Author of Marketing Online Made Simple - WHO.

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