Often, when talking to small business owners, I am amazed at how they hold onto the belief that Social Media is just a fad. If they hang on long enough they won’t have to be bothered. Newspaper ads will start working, people will open the Yellow Pages and all will be right in the world once again.
Sorry, but that just isn’t going to happen. As a well seasoned marketer, who has spent a lot of years advertising in print, radio and TV, I can tell you for a fact that Social Media isn’t an option for the small business owner. It is becoming a necessity.
I came across this great poster that illustrates the shear power and reach of all things social. Read it and I dare you to tell me social media is just a fad.