Online Video Viewing – YouTube #1

December 2010 U.S. Online Video RankingsYouTube Viewership

I’m a bit of a data junkie.  Perhaps you are too and will find the following factoid of interest.

I just read where comScore, a leader in measuring the digital world, released data from its Video Metrix service showing that 172 million U.S. Internet users watched online video content in December for an average of 14.6 hours per viewer.

Are you’re wondering what percentage this is of the total U.S. population? I did. According to the U.S. Bureau of the Census, the resident population of the United States, projected to 01/21/11 is 311,931,528.  This means that approximately 55% of the U.S. population was viewing a video online during the month of December.

The most interesting finding is that these folks watched an average of almost 15 hours per viewer.  Fifteen hours of video or an average of almost 4 hours per week during the busy Holiday month. was ranked as the top online video content property in December with 144.8 million unique viewers, followed by Yahoo! Sites with 53.1 million viewers, or about a third of YouTube’s viewership.

Take away?  If you ever wondered if anyone ever watched YouTube videos, you have your answer.

Source:  comScore December 2010 U.S. Online Video Viewing

Sheila Hibbard

Sheila Hibbard takes the fluff, hype and confusion out of marketing and social media. She provides small business owners with straight forward, no nonsense marketing guidance and techniques that produce results based on her 35 plus years in advertising, communications, research, strategic planning and social media. Author of Marketing Online Made Simple - WHO.

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