Pinterest: New Tool Integrated Into WordPress

Manage What’s Happening On Pinterest

As with all things in social media, once Pinterest became the third most visited social media networking site in the U.S., geeks headed for in their basements, garages – maybe their dorm rooms like Zuckerberg – and got busy creating tools to help one manage and facilitate their pinning activity.

One such tool is WP Pinner designed specifically for the WordPress blogging platform.  WP Pinner is a FREE plug-in that allows users to easily share material on Pinterest.  WP Pinner opens up a dashboard in the blog’s admin area displaying the board name, date posts, clicks, likes and number of repins.  WordPress bloggers can schedule pins and automatically follow users interacting with their Pinterest boards.

Creators of WP Pinner, Wilco de Kreij and Mark Ramos, were inspired to create their product after seeing the success of Pinerly, an analytic tool for Pinterest.  The feeling was that while Pinerly focuses on collecting the stats around pins, a tool integrated into WordPress that would allow one to per-schedule pins as well as stats would be well received.

WP Pinner is currently in beta, so the feature set is limited — auto repinning and tracking statistics.  More features are planned including detailed pin stats, pinning and tracking of non-WordPress posts as well as multiple account support.  Currently, the plug-in will only work on self-hosted WordPress websites using

If you’re interested in checking out WP Pinner, you should view the YouTube below and then visit the site and input your email address.  As with all new social media sites these days, you’ll have to wait for an invitation, but you can speed up the process by sharing information about the tool.

What do you think of these measurement tools for Pinterest?  Will you use either of them?  Are there others?  Do you currently use such tools for your social media activities?  Share your thoughts below.


Sheila Hibbard

Sheila Hibbard takes the fluff, hype and confusion out of marketing and social media. She provides small business owners with straight forward, no nonsense marketing guidance and techniques that produce results based on her 35 plus years in advertising, communications, research, strategic planning and social media. Author of Marketing Online Made Simple - WHO.

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