Are you wondering if the newest social media platform, Pinterest, is for your retail operation?
Well, the folks at modea worked through the numbers and created an infographic that gives you a pretty good idea of what is going on with Pinterest.
The bottom line: If you’re crafting a brand image (and you should be), then Pinterest allows your users to become curators of content and to do so very easily. Females (68% of users) and those with money ($100K plus) are using Pinterest. You don’t have to be a Nordies, or a Whole Foods to capitalize on this new upstart. Any apparel retailer can tap into the popularity of Pinterest and receive a lot of referral traffic back to its website.
Take a look and spend a little time checking it out. Then let us know if you think Pinterest is for you in the comments section below.