Its all about Conversions
Generating traffic is one thing, but capturing conversions is what is it all about online.
I came across this great split test from WhichTestWon and had to share. While this small and simple change seems so obvious, you know you ignore it as many do.
Aweber wanted to see if adding a little urgency in the button would have any impact. I added the red arrows.
You’ll find the answer to Aweber’s split test at WhichTestWon.
While you are there, I would also encourage you to sign-up for WhichTestWon email. It carries some great online testing and you will learn a lot about what does and doesn’t work on your website.
Did you guess right?
Think you may want to do some split testing of your own in the future? Good!