9 Ways to Know if You are a Marketing Survivor


Image by Balthus Van Tassel via Flickr

Are you a marketing survivor?



Don’t know?

Well, let’s describe a marketing survivor so you know if the description fits you.

A Marketing Survivor is a small business owner who…

…never stops marketing (good time or bad) because they understand once they stop they’ll loose their marketing momentum.

…understands if they let up on their marketing efforts there will be fewer customers and without customers, there is no business.

…makes it their business to really KNOW as much as they can about their customers…they don’t hesitate to ask what their customers think, which media they use, why they buy what they buy.

…is not afraid to follow their customers into new ways of marketing rather than holding on to the traditional techniques that are becoming ineffective.

…embraces learning new ways of reaching current and new customers because they understand if they don’t, their competitors will.

…test, test and continue to test their marketing efforts to determine which media and campaigns work best.  They hold on to the winners and drop the losers.

…understands that the marketing game has changed forever and that customers are more in control of the conversation.

…is willing adapt by having engaging conversations with their customers online.

…recognizes the power of social media and want to ride that power to fatten their bottom lines.

So, I repeat.  Are you a marketing survivor?

If not, tell us why?

What is stopping you?

How can we help?



Sheila Hibbard

Sheila Hibbard takes the fluff, hype and confusion out of marketing and social media. She provides small business owners with straight forward, no nonsense marketing guidance and techniques that produce results based on her 35 plus years in advertising, communications, research, strategic planning and social media. Author of Marketing Online Made Simple - WHO.

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