Do you have 20 minutes a day?

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Time is Money

Whenever I mention social media to a small business owner, I always hear “I just don’t have the time for that” or something along those lines. After all, time is the one precious commodity we can’t get enough of these days.  And, we all know time is money.

Personally, I don’t really believe that a business owner, any person in business doesn’t have time to market their business.  Call me bias, but I really do believe that the job of communicating what one has to offer, finding new prospects and satisfying current customers should be the primary focus of anyone in business.

Is it time or fear?

I also believe that it isn’t a ‘time’ issue as much as it is a ‘fear’ issue.  Business owners are afraid of the learning curve involved with social media.  They think they might say or do something wrong while they’re on social media when the truth is  social media gives them a phenomenal opportunity to reach out and touch people who are interested in their products and services and to do so for FREE!  In fact, social media is the one resource small business owners have that allows to be just as authentic and personable as they are in person.

Social media is not something to fear, it is something to embrace.

Do you have 20 minutes a day?

But let’s get back to the common ‘time’ complaint.  The truth is maintaining and monitoring one’s social media presence should take approximately 20 minutes per day.  THAT IS IT!  20 minutes!

Is there anyone who can’t find 20  minutes a day to do FREE marketing that reaches thousands of potential customers?

Here’s how those few minutes might break out.

5 minutes – Check for Twitter chatter about your company and its competitors.  Add a few posts to bring them back to your site or blog.
2 minutes – Scan Google News and Blogs Alerts for important articles.  Save those articles, alerts that have a strong connection to your business or industry.  Use them to create blog posts or to share with your current customer base.
5 minutes – Log in to Facebook to scan your wall and comments.  Thank those who have shared information on your fan page, let people know you are actively engaged and leave.

If you’re marketing to other businesses or business professionals you should be actively engaged on Linkedin.  If this is the case, add another 5 minutes, bringing the total up to 25 minutes.

5 minutes –  Filter and flag relevant industry-related LinkedIn questions.  Answer a few questions and/or participate in one or two group discussions that are particular relevant to your business.

There.  That is it.  Now, does that look or seem overwhelming?  Is it too big of a time investment for a small business person?

I don’t think so and chances are neither do you.

If you need help getting started with social media for your business, feel free to contact me for a free consultation.  I’m happy to help you get started.

Sheila Hibbard

Sheila Hibbard takes the fluff, hype and confusion out of marketing and social media. She provides small business owners with straight forward, no nonsense marketing guidance and techniques that produce results based on her 35 plus years in advertising, communications, research, strategic planning and social media. Author of Marketing Online Made Simple - WHO.

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