Make certain you never experience this website hostage situation
Listen to a short, but scary story that could be yours if you don’t take these steps to achieve website protection.
A lady purchases a small business. In the process, the domain name is transferred to her. She, in turn, signs up with a stranger who offers website hosting and ongoing website maintenance and updates. We’ll call this stranger Mr. Unreliable. Besides, he’s handling a couple of other small business websites in the area. How bad can he be?
Mr. Unreliable turns into this small business owner’s nightmare. Seems Mr. Unreliable is a touch unstable and when off his meds he becomes a serious liability and not a valued resource.
A customer informs our victim that her web site is no longer up. She looks and confirms this is the case. She does the obvious thing and contacts Mr. Unreliable. He assures her that her site will be back up and running. He promises to turn over website passwords and other important information. Weeks go by and there is no progress. In fact, as I am writing this post she is still waiting for Mr. Unreliable to fulfill any of his promises
Could your website become a hostage?
Yes, it could if you’ve turned over the responsibility of your website hosting to a complete stranger.
Look, it is totally understandable that as a small business owner wearing a lot of different hats, one would welcome a reasonable offer to take over the website for the business. But let’s think about this for a moment. You are turning over TOTAL control of your business’ online presence to a stranger. Would you hand the keys to your car, your home or your business to a complete stranger? Probably not. Then why is it so easy for small business owners to turn over the complete control of their website to a stranger?
Because small business owners, perhaps you, typically…
- …don’t know anything about their website
- …don’t feel they have the time to learn
- …don’t do their due diligence when it comes to selecting website developers or internet vendors
- …don’t know what steps they need to take to retain control over their websites
- …prepare for the day that something could happen to their website developer or their hosting services
In many cases, the only online presence you have for your business is your website. It should be the hub of all of your online marketing efforts, so your website is important to the success of your business. You absolutely need to take the time and make the effort to learn more about how websites work and, at a minimum, do your due diligence before turning the control over to a vendor.
But until you do take the time to learn more about websites, my next post will provide you some steps you can take now to retain control over your company’s website. Stay tuned.
- Do you do Surrender Marketing? (themarketingbit.com)