Marketing Is All About The Numbers

Numbers Guide Marketing

What is the first thing you check every day or every week in your business?

I bet it is the numbers.  It is how you determine if you’re making progress.  Right?

Are your products moving? What are your sales for the week or for the month? How many returns?  Numbers, numbers, numbers.

Well, so is effective marketing.  The first thing marketers check are the numbers.  They want to know how many people visited their website.  How many people cashed in the coupons? How many people made a reservation after the ad appeared? How many new connections did they make in their social media platforms?  How many new email subscribers did they capture?

To know where to spend your precious time and marketing dollars, one HAS to know the numbers.

So It Is With SEO and Social Media

There are two infographics below to illustrate the numbers and associated value of SEO and Social Media marketing for your business.  These infographics were created by the smart folks at The Outsourcing Company.

About SEO

Google still retains the number one spot in search accounting for over six out of ten of the searches, so it matters if people can or can’t find you on Google.

One doesn’t have to run pay-per-click campaigns to get the SEO numbers working in your favor.  Simple, but strategic onsite SEO that produces high organic search results will do wonders for your search results and for your business.

About Social Media Marketing

Social media marketing has truly transformed the way we communicate and market to one another.  Seven out of ten American companies are currently using social media to market their businesses and to ultimately sell more of their products and services.  Is yours one of these?

Cost of Resistance

There are many small business owners who continue to resist SEO and social media marketing.  They don’t believe either will deliver.  They ignore the numbers.  But smart business owners can’t afford to ignore the numbers about SEO and social media marketing.  To ignore the facts means their business will not be found, will not be considered and won’t be visited.

Based upon these numbers, how are you going to invest some of your marketing dollars?




Sheila Hibbard

Sheila Hibbard takes the fluff, hype and confusion out of marketing and social media. She provides small business owners with straight forward, no nonsense marketing guidance and techniques that produce results based on her 35 plus years in advertising, communications, research, strategic planning and social media. Author of Marketing Online Made Simple - WHO.

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