Marketing Made Easy – Lesson 1

Marketing requires time to plan and to implement

As promised, this is the beginning of a series of posts about creating more successful and effective marketing for small businesses.  The series…Marketing Made Easy… is designed to simplify the marketing process so there can’t be any excuses.

Let’s first address the number one excuse small business owners offer whenever the subject of marketing is raised.  “I just don’t have any time to…”

…think about marketing

…collect email addresses from customers

… plan advertising efforts

…claim free online business listings,

…all other marketing related activities that could create additional revenues

The list of marketing items small business people claim they don’t have time to do can be very long.  But let’s be clear about something.

Retail Store Front

Without marketing, customers walk by and not in

If you don’t have the time to market or plan or implement your business, here is the question:   WHO WILL?

Answer:  NO ONE!

Yes, when times were good, doing a good business doesn’t require much marketing.  Customers stream through the door.  But it is when times are bad that one begins to see which small business owners are committed to marketing and which are not.  A thoughtful marketing plan separates the true business entrepreneurs from the hobbyists.  Which are you?

So before we begin this marketing plan series, be forewarned that this effort a) does require a time investment upfront and b) it requires a daily investment to generate the type of marketing momentum a business needs to be successful in today’s economic climate.  Once you have created your marketing plan, it shouldn’t require much more than 30 minutes a day, or 2 – 3 hours a week, to implement.

Could you spend more than 30 minutes a day on marketing?  Absolutely!  But let’s be realistic.  Thirty minutes a day devoted to marketing isn’t that much of a time commitment that other areas of the business would suffer.  Plus there is the added benefit that if you spend at least 30 uninterrupted minutes each day thinking and/or doing marketing, it will become a good habit that will eventually produce bottom line results.

So Lesson 1 is for you to:

a) recognize that no one else will be doing the marketing of your business if you don’t

b) be committed to spending some part of your business day, every day, doing or implementing marketing for your business

c) know that it is through your focus and time commitment that you will achieve bottom line benefits of marketing

Think about what 30 uninterrupted minutes a day focused on the marketing of your business could mean to your business…to your bottom line.  At the end of a week, you’ll have spent more time (estimated 3 to 4 hours) on your marketing efforts, than you probably spent in the last month.   From this starting point, all you will have to do is implement.  The only question is whether you are willing to commit to spend the time necessary to grow your business.  Are you?

If you are, keep reading as we’ll continue to supply Marketing Lessons that will help make the marketing of your business easy.

Sheila Hibbard

Sheila Hibbard takes the fluff, hype and confusion out of marketing and social media. She provides small business owners with straight forward, no nonsense marketing guidance and techniques that produce results based on her 35 plus years in advertising, communications, research, strategic planning and social media. Author of Marketing Online Made Simple - WHO.

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