A New Tradition? Is Now the Time?

How about a New Tradition?

I’m a big believer that everything we do in life has a ripple effect.  

A new tradition to Black Friday?

A new tradition to Black Friday?

All our thoughts and deeds have far reaching consequences well beyond us. 

Unfortunately, we have no way of knowing what those consequences are or will be.   And, if you’re like me, you don’t always think about creating ripples while we’re in the act of living and doing. 

I was reminded of this recently when my husband shared an email from a friend about starting a new tradition.  The message was that come this Black Friday – or this Gray Thursday – all too many Americans will be standing in long lines to grab up the deals and discounts of the Holiday Season. 

The author felt that we could do something different.  He/she proposed that rather than buying more clothes or electronic gadgets to numb our minds and that are made in other countries, wrapping them up with paper produced in other countries, we think outside the box. 


By selecting a gift that also supports our local communities and the small business owner – the barber shop, the hair salon, the local yoga center or gym.  Additional ideas included golf lessons, a cleaning lady for a day, lawn service, an oil change, a night at the theater or ballet or crafts, art made by a local area artisan.

Buying gifts that generate and keep dollars in your local area community are a good thing.  Click to tweet this

As the author explained: 

Christmas is now about caring about US (We the People), encouraging American small businesses to keep plugging away to follow their dreams. And, when we care about other Americans, we care about our communities, and the benefits come back to us in ways we could not imagine.  

This is the new American Christmas Tradition!!


This is what Small Business Saturday is all about. 

What do you think? 

Can we do something different this holiday?  

Can we live our lives by being aware that we have a much bigger impact on those around us?

Pass this around and share it.  Perhaps someone you know is interested in starting a new tradition.  

Sheila Hibbard

Sheila Hibbard takes the fluff, hype and confusion out of marketing and social media. She provides small business owners with straight forward, no nonsense marketing guidance and techniques that produce results based on her 35 plus years in advertising, communications, research, strategic planning and social media. Author of Marketing Online Made Simple - WHO.

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