Small Business: Mobile Apps Are Saving You Money

Who knew that those all of those crazy free mobile apps could actually be saving small business money?  I didn’t.  At least, not before reading this little piece from Inc.

Mobile Phone Apps

Mobile Phone Apps

If you’re a small business, you may want to ask yourself how you could be generate bottom line savings by turning to mobile apps.  Check out the article below.  I’ve also added a few additional articles that discuss some of the ways small business is cashing in on mobile apps.


As the apps market continues to grow, so do small business savings, finds a new report.

Apps are responsible for allowing small business owners to eliminate an estimated 725.3 million yearly employee hours, reports Bloomberg Business Week. That productivity increase yields $17.6 billion in annual savings.

Small businesses are increasingly reliant on mobile applications, an AT&T survey found last year. Almost three-fourths of small businesses—those with between two and 50 employees—reported using mobile apps to conduct business.

But before you go blaming apps for reduced employment: Apps have also created 466,000 jobs since 2007, according to a study by TechNet, a bipartisan policy-making organization design to promote technological innovation. –John McDermott

via Apps Saving Money for Small Business Owners « Inc. Wire.

Sheila Hibbard

Sheila Hibbard takes the fluff, hype and confusion out of marketing and social media. She provides small business owners with straight forward, no nonsense marketing guidance and techniques that produce results based on her 35 plus years in advertising, communications, research, strategic planning and social media. Author of Marketing Online Made Simple - WHO.

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