Can You Do Social Media in 30 minutes a Day?
Whenever anyone starts talking about social media, there is this undercurrent of overwhelm.
Do you find yourself saying…
It’s just too much.
I can’t keep up with it.
I’m beginning to hate social media.
Okay, before you break down into a puddle of tears, let’s get a grip and get some organization into the process – because that’s probably what you’re lacking – a process.
This infographic below from Pardot.com makes a big promise – Social Media in 30 – but you’ll only achieve that promise if you do a couple of things first.
Zero-in on only those social media platforms where you will find your audience. Don’t waste precious time dallying with platforms that won’t deliver.
Your audience isn’t on Twitter? Great! You just saved yourself 10 minutes a day or a hour a week.
Write down a plan BEFORE you begin to implement. Once a month, sit down and sketch out what you want to promote for the following 30, 60 or, if you’re really good, for the next 90 days.
This could be in the form of an editorial or social media calendar.
The form doesn’t matter. What matters is that you have it written down so you don’t have to think about it. All you have to do is follow your plan and implement.
Spend some time upfront pulling or creating the updates, posts, tweets, etc. that you’ll want to use for those promotions. Put them some place handy so you can find them quickly.
Write down 30 Tweets that you’ll want to use during the next month.
Write out 10 or 15 Facebook updates.
Identify the questions you want to pose in which LinkedIn groups.
Have it all laid out.
Make certain you measure your progress so you’re not wasting time posting material that just doesn’t work.
Once a month check your Facebook insights and see what it is telling you. Check your website analytics and see what is creating a flood of traffic for you?
Okay…now you’re ready to do Social Media in 30. Maybe less.