Best Time for Social Media Engagement? When Your Audience is Engaged!

Timing is Everything when it comes to Social Media Engagement

Timing for Social_Media_Engagement themarketingbit.com

Shakespeare believed timing is everything and so should you, particularly when it comes to social media.

When you get your timing right, good things begin to happen.

  • More people see your updates, posts and tweets.
  • Which increases your chances that more will share, comment or like.
  • All of which, leads to more social engagement.

The trick is to KNOW when is the best time for YOUR social media audience, because all audiences are not created equal.

The infographic below gives you information on the ‘best’, ‘worst’ and ‘peak’ times to post on various social media platforms.  While you can use these times as a good guide, you can’t assume that these times are ideal for your audience.

Instead, you need to use some tools to really nail down the best times to engage for your audiences so you can tailor your social media efforts. Here are a few free tools to help you do just that.

Check out Timing+ for Google+.  It will analyze your historical data and suggest impactful times to share content.

By now, you should be aware of Facebook Insights.  But the real question is: Are you using it?  It gives a massive amount of information about your audience including gender, age, as well as the best days and times to post.  Spend some time with Facebook Insights.  It is a gold mine of information.

Tweriod analyzes your tweets and your follower’s tweets to provide you with an optimized posting schedule.

Once you have your ‘best’ times, then schedule your social media posts using HootSuite, Buffer or whatever automated posting tool you prefer.

Test out the free tools above and see what produces the most social media engagement.  It may take you a few weeks to find the best time slots, but it will be worth it.

You may just discover that a 5 minute window this way or that may make all the difference.

Which tools do you use to find out more about your audience?

Share your thoughts below and feel free to pass this infographic around so others can use it as a guide as well.

the data from our infographic will help you optimize your social media channels for the best time to outreach.

– See more at: http://blog.surepayroll.com/post-pin-tweet-best-time-to-outreach/#sthash.PXgnFDOe.dpuf

 

Many thanks to Surepayroll for the infographic.

Sheila Hibbard

Sheila Hibbard takes the fluff, hype and confusion out of marketing and social media. She provides small business owners with straight forward, no nonsense marketing guidance and techniques that produce results based on her 35 plus years in advertising, communications, research, strategic planning and social media. Author of Marketing Online Made Simple - WHO.

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