Social Media: Is Your City Savvy About Social Media?

 West Coast SMBs Shines In Social Media

Radius conducted a Social Small Business study where it tracked the social media activities of small and midsize businesses (SMBs) in 85 U.S. cities.  A summary of the study appeared on ZDNet.  Key findings according to Radius, which compiled the list:

  • Small businesses on the left coast (west coast) are extensively engaged in social media.  East coast, not so much. 
  • San Francisco is Number 1 out of 85 U.S. cities. 
  • Washington D.C. was ranked third and is the only east coast city in the Top 5
  • New York ranked 7th
  • Boston didn’t make the Top 20
The study measures the social media activity by looking at:  the number of SMBs with websites, social media profiles on Facebook and Twitter as well as check-ins on Foursquare and Yelp reviews.

Additional highlights  from the Radius report:

  • Grand Rapids, Mich., and Oklahoma City were the cities with the highest number of small businesses using Facebook pages (29 percent and 28 percent, respectively)
  • Buffalo, N.Y., and Rochester, Minn., were the cities with the most Foursquare check-ins (20 percent for both locations)
  • Charleston, West Virginia, was last on the Radius list of top 85 U.S. cities for social media usage by small businesses

I looked and looked, but couldn’t locate a complete copy of the study with information about all 85 cities. Radius may consider that information proprietary since its describes its services as a sales intelligence company for SMBs.  If anyone else can find a complete copy online, please let me know.

How does study pertain to your small business? 

For starters, if you’re in any of the top social media savvy cities and you’re NOT engaged in social media, you may want to rethink your position.  It would appear your local competitors may be getting a head start on your business. That is unless, you live in Charleston, West Virginia.

Next, what this study illustrates is that not all communities are alike when it comes to social media.  Some, like Buffalo and Rochester tend to be more inclined to be active on Foursquare rather than concentrate their efforts on Facebook or other social media platforms.

This means that you need to customized your social media activity to fit with the preferences and tendencies of your marketplace.

This is NOT saying that if you’re engaged on Facebook and it is working, you should give it up and get onto Foursquare.

It is simply highlighting that, as with any marketplace, there are drivers outside of your control and this study highlights that there are geographical preferences that you need to consider.

Click to enlarge and to see the detailed information for each city.

Top Cities for Social Media Savvy

Sheila Hibbard

Sheila Hibbard takes the fluff, hype and confusion out of marketing and social media. She provides small business owners with straight forward, no nonsense marketing guidance and techniques that produce results based on her 35 plus years in advertising, communications, research, strategic planning and social media. Author of Marketing Online Made Simple - WHO.

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