Is social media marketing for your business?
Do you find social media marketing confusing?
Does the learning curve feel too steep?
Do you wish someone would just tell you what specific steps to take?
If any of above sounds like you, then you’ll find this handy-dandy checklist perfect to keep you up-to-speed on your social media marketing efforts.
All you have to do is follow the recommendations on the infographic below.
But before you do, here are some strong suggestions for you to consider.
1. Define A Bulls-eye.
If you really want to make progress in social media, then you must have a very clear and realistic idea of what you want to accomplish through your efforts. In other words, you need a specific goal. Without a goal, you’ll never know if you’re making progress or if your social media efforts are working. So, the first step is to determine exactly what you want social media to do for your business (e.g. build awareness, strengthen current customer relations, generate leads, generate website traffic, etc.).
2. Website Updating
Make certain your website is up to snuff. There is no sense sending your new social media audience to a website that is outdated or lacks key components.
Your site is your virtual office. It is the place where your audience will go to find out more about you and your products and services. You want to make certain your website offers visitors fresh up-to-date information and value.
One way to ensure your website provides value, is through a blog. Maybe you post short YouTube videos or research from others in your industry. Maybe podcasts are your thing. Or you can use photos of recent events in your business as materials for a blog post. Blogging can be as easy or as elaborate as you want it to be. But to milk your social media efforts, a blog should be included.
3. Be Socially Selective.
Some claim you need to be involved in all of the social media platforms.
You need to be present on those social media platforms where you’ll easily find the bulk of your audience and no more. In general, B2B audiences will be found on LinkedIn and B2C audiences on Facebook and/or Twitter.
Master one social media platform at a time. Should you decide to expand the online presence of your business, use your existing social media community to help build your new community.
There are more wise words to share, but these few suggestions along with the business checklist from The Whole Brain Group will get you off and running.
We can talk more as you begin to generate some traction and you can always sign up for our newsletter that will keep you up-to-date on what is happening in social media marketing.
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