Social Media Marketing Checklist For Business – Infographic

Is social media marketing for your business?

Social Media Checklist


Do you find social media marketing confusing?

You’d like to use Facebook, LinkedIn, Twitter or Pinterest but don’t know where to begin.

Does the learning curve feel too steep?

Do you wish someone would just tell you what specific steps to take?

If any of above sounds like you, then you’ll find this handy-dandy checklist perfect to keep you up-to-speed on your social media marketing efforts.

All you have to do is follow the recommendations on the infographic below.

But before you do, here are some strong suggestions for you to consider.

1.  Define A Bulls-eye.

If you really want to make progress in social media, then you must have a very clear and realistic idea of what you want to accomplish through your efforts.  In other words, you need a specific goal.  Without a goal, you’ll never know if you’re making progress or if your social media efforts are working.  So, the first step is to determine exactly what you want social media to do for your business (e.g. build awareness, strengthen current customer relations, generate leads, generate website traffic, etc.).

2.  Website Updating

Make certain your website is up to snuff.  There is no sense sending your new social media audience to a website that is outdated or lacks key components.

Your site is your virtual office.  It is the place where your audience will go to find out more about you and your products and services.  You want to make certain your website offers visitors fresh up-to-date information and value.

One way to ensure your website provides value, is through a blog.  Maybe you post short YouTube videos or research from others in your industry.  Maybe podcasts are your thing.  Or you can use photos of recent events in your business as materials for a blog post.  Blogging can be as easy or as elaborate as you want it to be.  But to milk your social media efforts, a blog should be included.

3.  Be Socially Selective.

Some claim you need to be involved in all of the social media platforms.

The truth?

You need to be present on those social media platforms where you’ll easily find the bulk of your audience and no more.  In general, B2B audiences will be found on LinkedIn and B2C audiences on Facebook and/or Twitter.

Master one social media platform at a time.  Should you decide to expand the online presence of your business, use your existing social media community to help build your new community.

There are more wise words to share, but these few suggestions along with the business checklist from The Whole Brain Group will get you off and running.

We can talk more as you begin to generate some traction and you can always sign up for our newsletter that will keep you up-to-date on what is happening in social media marketing.

If you found this post interesting, join our list of readers and feel free to pass this along.



WBG Sensible SocialMediaChecklist v2.0 Sensible Social Media Checklist for Business v.2.0 [INFOGRAPHIC]

Sheila Hibbard

Sheila Hibbard takes the fluff, hype and confusion out of marketing and social media. She provides small business owners with straight forward, no nonsense marketing guidance and techniques that produce results based on her 35 plus years in advertising, communications, research, strategic planning and social media. Author of Marketing Online Made Simple - WHO.

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    • No “ifs” about it, Lori. Many small business owners avoid social media all together because they assume it will eat up too much time. It is good to know it doesn’t have to be that way.

  1. Sheila… I love the infographic and it’s even a good reminder for me to get back into LinkedIn and to still work my Pinterest from time to time. thx

    • Thanks for the comment, Amanda. Just so you know, I didn’t create this infographic. The Whole Brain Group did. A link to WBG is below the infographic.

      Infographic Tips? Sounds like I’ll have to do a post on this topic. But more immediately, I can tell you that creating an infographic that has a multiple studies is not good practice. Not unless the research is studying an identical audience or is somehow referenced so people understand what the data really represents. By mixing various data, it can lead to erroneous interpretations and I’m certain no one wants to do that intentionally.

      Here is a piece from that does a pretty good job of explaining how to go about the process.

      I can provide you with three infographic resources to check out so you can play around with the tools: One is Another is and a third is The first two offer free versions and perhaps piktochart does as well. I just can’t remember.

      Let me know if this is helpful. Sheila

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