Social Media Giants or Flashes-in-the-Pan?
Everything moves pretty fast online. As soon as you think you’ve got all of your social media ducks lined up, up pops another network. Maybe its Pinterest or Quora or yet to be determined social media outpost.
Yes, it can be frustrating. Yes, it can be time consuming. Some of these social media up-starts do gain popularity and traction only to fizzle later on. I’d dare say most of the failures due to some level of mismanagement. Others keep growing and evolving into even bigger power houses. Facebook is such an example.
But ignoring the social media up-starts really isn’t an option. One needs to be smart about where their audience is hanging out and if they’re congregating at a new social media water cooler, you need to know it.
That said, the following infographic provides an interesting perspective on the various social media networks that have come and gone and those that are still hanging on.