You don’t understand Social Media or Marketing if you’re asking this question.
Remember that social media presents you with marketing channels to reach your audience. So, the real marketing question is…
When do you want to be in front of your prospects and customers?
I know this isn’t the answer you want to hear, but this is the right answer.
Here’s the deal.
- You want to reach your audience at a time that is good for them to hear you. This means you have to study to learn when are the best times to post to your Facebook page and tweet to your Twitter account. There is no standard answer. Each audience will be different. Some will be more active online in the early AM or in the late PM while others may only pay attention on the weekend.
- You want to be offering them value and talking about issues they care about. This means you have to learn which blog and Facebook posts or Twitter tweets get the most activity or comments. Do they respond when you provide them with tips and tricks or, YouTube videos or when you write more personal posts and tweets?
- You don’t want to be in-their-face or they’ll unsubscribe, unlike and un-follow. But you can’t be random about your social media activity either or else they’ll forget all about you. Consistency is key.
- You also know the more effort you put into social media, the higher the marketing rewards. More tweets produce more Twitter followers, more posts to your Facebook page means more people are reached and talking about you.
The bottom line is every audience is different and you have to learn about your audience by studying your results.
- This means you have to look at and learn from your Google Analytics results. Which key word phrases were used to find you in searches? Which pages or blog posts are being consistently viewed?
- It means you have to study Facebook Insights for your page to see which posts were passed along and which were ignored. Are posts in the afternoon catching more people’s attention then in the morning?
- This means you have to analyze your Twitter results using the stats you collect from Crowdboosteror or any of the many Twitter tracking tools online.
- This means you need to review the results from those who are studying these issues and providing good data about when to and not to post or tweet. People like Dan Zarrella who have made repeated studies about the optimal times to post and tweet. Here is one of the more recent results of his work with KISSmetrics.
It would be nice if one could tell you the exact times and days to execute your social media marketing efforts. But the truth lies in the nitty-gritty details of your audience, your objectives and the results you’ve achieved to date.
Like everything in marketing, you need to do the work necessary to uncover your unique marketing answers. Do that, and you’ll be richly rewarded.