Social Media and Marketing
As a small business owner, you have more important things to do than to waste time on social media marketing. Right?
The problem for the business owner as well as the entrepreneur, is social media is taking over the role of marketing and has become the primary marketing communications channel for all sorts of products and services.
So what is a small business owner, an entrepreneur to do? Here are three quick steps you can take to reap the benefits of social media marketing.
Focus on what?
Focus on the one or two social media networks that makes sense for you, for your audience, for your products and services. Take a look at the infographic below and determine which one or two platforms can best meet your needs.
By “focus”, I mean to become religious about making your updates and social media interaction on the social networks you select. Be as habitual about your social media involvement as you are about brushing your teeth every morning and every night. You’ll be surprised at the results you’ll achieve just through consistency.
2. Stay FOCUSED!
Don’t get distracted with every new shinny thing out there on the Internet, but do pay attention to what is going on. You never know when there will be an upstart that will help you meet your goals and objectives.
A good example of this new shinny stuff is Pinterest. It has skyrocketed in growth and is becoming a tremendous traffic generator. But using Pinterest only makes sense if your audience is there or if one of your online goals is to increase traffic to your site so you can sign-up more email subscribers. If not, ignore Pinterest and remained focused.
3. Open-up Online
Yes, you are using social media for marketing purposes (e.g to generate leads, in-store traffic, build brand awareness, etc.). But you also need to show you are human. When you interact with your customers face-to-face, you are not one dimensional. They get to see all sides of you. You become more than a vendor. You become someone they know and that happens through the sharing of your personal preferences, your latest family vacation, your hobbies, etc. So, selective and safely share these aspects of yourself online as well.
Take a look at the infographic below created by Zentro, a business consultancy. It clearly outlines the audience of each network – Facebook, Twitter, Goolge+ and LinkedIn – as well as some of the drawbacks.
Make a decision to get focused on social media. Select your marketing platform(s). Create a marketing game plan and stick to it. It is the only way you will reap the benefits from social media.