If you’re just starting or have been in business for a while, Spring is the perfect time to clean up your brand. 8 Branding tips plus two power branding tips.
Branding is tricky, but when it is right, it can be trans-formative – similar to what Airbnb is experiencing. Read how it went through the process.
Color Research and it’s Marketing Impact It would be nice if one could just pick the colors they like and ignore all of the hidden messages those colors communicate about their marketing, their company, their product and service. Unfortunately, the world and the psychology of color is a bit more complicated then that. Professionals trained […]
Find out what branding is, is not and why it matters. Five steps in how to craft a brand image for your business.
Five tips on selecting the right colors and color combinations for your online and offline branding and communications efforts.