How profiling one’s target audiences leads to more sales success. FREE ebook outlines How To Create Personas for B2B and B2C.
J. Crew’s CEO shared some valuable marketing lessons that hold true of any business owner wanting to grow. Here is a recap of the interview.
Several are claiming marketing is dead. This post gives you plenty of reasons to think these self-proclaimed gurus are full of hooey.
Ten ideas to create a KLT program that will bring in the sales consistently. If you don’t have one, read this to get started right away.
The last of a three part series of marketing lessons from Apple’s retail stores – beneficial for any business owner – B2B or B2C.