Why defining one’s target audience is a critical piece in developing successful marketing and how to identify it.
The first lesson of any marketing effort is to be committed to spend the time necessary to do it. If business owners don’t, no one else will.
The number one mistake small business makes is they do not market their business. They think they do, but, in reality they don’t. There are critical questions that need to be answered first before using offline or online communications tools. The answers to these questions lead to successful marketing.
Which marketing tools will make a difference for small business in 2011?
Is your web site a marketing tool or a barrier to generating business and customers? Take a look at some research results that may make you take a second look at your web site.