Video – Why It Matters

Facts about Video

Sometimes the best way to drive home a point is to keep repeating the facts.  Here are just a few of the facts about video.2013 Year of video

Forrester Research recently reported…

“Video is the fastest-growing digital content category; we forecast that more than 90% of the online population will regularly watch online video by 2017. Online video audience penetrations will rise significantly as video on demand, pay per view, and catchup TV become mainstream.”

Consider these startling statistics about video content…

  • 85% of Internet Users watch online video. [source: comScore]
  • There will be 73.3 million mobile video viewers during 2013, up 20% from 2012.   [source: eMarketer]
  • Use of video has risen from 52% in 2011 to 70% in 2012.  {source Content Marketing Institute]
  • 58% of B2B marketers rate videos as the most effective content marketing tactic.  [source Brightcove]
  • Online viewers ditch slow-loading video after just 2 seconds. By the 10-second mark, if a video still hasn’t loaded, [source: University of Massachusetts Amherst]

And you’ve all heard the numbers surrounding YouTube videos…

  • Over 800 million unique users visit YouTube each month
  • More than 20% of global YouTube views come from mobile devices
  • 3 hours of video is uploaded per minute to YouTube from mobile devices
  • YouTube is available on 350 million devices
  • 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute
  • 100 million people take a social action on YouTube (likes, shares, comments, etc) every week

So why am I making such a big stink about video?

In the past, I’ve given you ideas about what to video.  I’ve talked about the power of video to stimulate purchasing and how it can help almost any small business.  Yet, I know many of you are still sitting on the sidelines.

Many of you have been pushing video off to the back burner or you just don’t feel like you really know how to do video in a way that won’t be embarrassing.

Okay.  I have a solution.

FREE Solution

Mari Smith - Video

Mari Smith is a big-time Facebook guru who hangs out with other noted gurus like Guy Kawasaki.  She does some great webinar trainings and she just happens to be having one this month, on January 24th on videos.

During the webinar, she’ll be talking about video equipment, productions, creating an online TV show and more.  Best of all, she’ll be discussing how to map out a social media plan to set you up for the best viral distribution.

It is all free so there is no excuse.  She’ll be working some true video masters so you should want to take advantage of this great opportunity.

You may not use all of the ideas offered in this webinar…but you will learn a lot.  The more you learn, the more comfortable you will be doing videos on your own.

If you can’t attend, not a problem.  Go ahead and register and Mari will distribute a recording of the webinar a few days later.

Video can be a competitive advantage for your business.  Don’t ignore it.

Take action now.  Sign-up now!

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Sheila Hibbard

Sheila Hibbard takes the fluff, hype and confusion out of marketing and social media. She provides small business owners with straight forward, no nonsense marketing guidance and techniques that produce results based on her 35 plus years in advertising, communications, research, strategic planning and social media. Author of Marketing Online Made Simple - WHO.

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