Traffic – 13 Steps To Generate Website Visitors

How do I generate traffic to my website?

I hear this question a lot often from business owners.

If this is you, then you may be interested in finding out more about thirteen traffic generating tips that will get more traffic to your website.

Why should I bother, you ask?

Because It Represents Your Company Online

By now, most people online should realize that the “build it they will come” idea is long dead.

Yet, many underestimate the power of their website and its impact on their business – be it for business to business, service related or a brick and mortar business.  Some think social media efforts will make-up for a dead website.

Don’t fall into this trap. Your website is your virtual store front or office – the place where nine out of ten people searching for your products and services can find you online – that is IF they can find you.  Extend some TLC and feeding to your website and it will deliver.  But the care and feeding come first.

First, you need to prepare yourself by putting together a website traffic plan that will guide your website traffic generating efforts.  You need to stay focused in your efforts or you’ll feel like your spinning your wheels.

Now that you’re ready, let’s talk about just a few of the fundamental website traffic generating techniques you can use.

13 Steps to Generate Website Traffic or a Baker’s Dozen

Here are 13 easy-to-do, no cost strategies to help your website capture traffic.  Each of these steps can be expanded to create even more traffic, but you can’t use those techniques if you don’t have the basics covered.

You may be asking yourself if you have to employ all of these strategies.  The answer to that question rests with you.  How many eyeballs do you want?

Each of these traffic strategies will deliver, but it won’t happen overnight.  With consistency and patience, however, you will see results.

The good news is you don’t have to tackle all of these strategies at once, but you should chip away at the list until you have all of these online marketing techniques working for your website.  Some will require constant attention.  Others are ‘set it and forget it’ and they’ll still generate traffic.

1.  SEO – SEO matters more today than ever.  Your website needs to be SEO optimized to be found by people searching for the SEOproducts and services you offer.  Simply identify the one or two keywords that describe your business or service and make certain your website pages optimize these keywords in the page titles and in page content.

You also want to include your keywords into your social media profiles and, where possible, in your social media postings.

If you don’t know enough about SEO, then you have two options.  Hire someone who really knows SEO or learn about it yourself by tapping into one of these resources:

2.  Blogging – Over two-thirds of all searches are on Google and Google loves fresh content.  The easiest way to give Google what it wants is to have a blogging component to your website.  Each blog post provides you with another SEO opportunity to be found and to pull in traffic from Google and from other sites.

The easiest way to incorporate a blog into your website is to use one of the thousands of free WordPress.org templates as WordPress the platform for your website.  WordPress is easy enough for any business owner who knows how to type to create and update themselves, but you may want to hire someone to make the switch for you so you can concentrate on the care and feeding.

3. Social Bookmarking Sites – Submit your blog posts to social bookmarking sites such as Reddit, StumbleUpon, Digg, etc.  As others read your posts, they in turn may reference your post on their website, thereby creating back links and an opportunity for their readers to visit your website.  You can post manually or automate the process through free WordPress plugins like Onlywire.

4.  Free Business Listings – Google, as well as Yahoo and Bing, offer free business listings so that when people go into the respective search engines to do local searches, they find these businesses.  Think of it as a ‘white page’ listing online.  If you haven’t taken advantage of these free business listings, do so now.google+ local

As Google is the leader in searches, you should definitely have a Google+ Local (formerly Google Places) account and include SEO optimized keywords, videos, photos, etc.  Think of this business listing as a free mini-website just for your business and keep it up-to-date.

5.  Social Sharing Icons – You want to encourage those who do visit your website to share what they’ve found with their friends and networks.  So include social sharing icons on your site, in your blog posts and in the footer of your website.  You can do this with WordPress plugins like Digg Digg or Sexy Bookmarks.

6.  Publicize your website – Include a link to your website in your email signature.  Include your URL address in all of your advertising and promotional materials.  Email

7.  Email to subscribers – Pull your email subscribers back to your website by including links to additional information and/or to special offers outlined on your website.

8.  Images Use images in everything you do as they are an easy way to generate website traffic.  People love to share great photos and images online. This can include photos of your products, your customers using your products, your staff, educational videos, PowerPoint presentations, etc. that are posted on your website, blog or your social media platforms.

9.  Infographic – Infographics are hot.  People love to share them and they’re relatively easy to create.  Using those great photos you took or some interesting data you know your audience would be interested in, create your own infographic by using Visual.ly or Easel.ly.  Make certain you include your company name and website address in the infographic and post it to your website.

9.  PR – Use Public Relations to drive traffic to your website. Create a PR plan that publicizes your business activities and offerings.  To find out more, you should check out this post on how to do your own PR.

10.  PinterestPinterest has been recognized as a big time traffic generator.  Take those great photos that you’ve Pinterestincluded on your website or in your posts and post them to Pinterest.  Don’t forget to pin your infographic.

Others will see and start pinning your photos, infographic and videos if you have them to their boards, which will generate traffic back to your site.

11.  Participate in forums discussions – Do a Google search by inputting “forums: (insert your keywords)“.  Find one or two forums that allow you to insert a signature file that includes your website URL.  Participate.

12.  Guest Posts – Do another Google search by inputting “guest posts: (insert your keywords)“.  Find those that you like and offer to do a guest post covering a particular topic.  Do the guest post.  If it is really good, you’ll see a ton of traffic fly in.

13.  Social Media postings – You should be active in whichever social media platforms that reach your audience.  Read this Social Media post if you’re not certain how to select the right social media platforms for your business.

Make manual or automated postings to the social media platform and  bring interested parties back to your website.  Don’t forget to include a website link in your social media profile so people can check out your website.

There are many more website traffic strategies you could employ, but the above list will lay a solid foundation for you moving forward.  Get these pieces in place and you find you’re generating a lot more traffic than you thought possible.

You should share your thoughts and any traffic generating tips you’ve discovered in the comments section below.  Or you can share this post with others who may be struggling to get traffic to their website.  Either will be much appreciated.

 

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Sheila Hibbard

Sheila Hibbard takes the fluff, hype and confusion out of marketing and social media. She provides small business owners with straight forward, no nonsense marketing guidance and techniques that produce results based on her 35 plus years in advertising, communications, research, strategic planning and social media. Author of Marketing Online Made Simple - WHO.

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