Website Traffic: 12 Step Traffic Generator

Website Traffic Generator

Website Traffic Generator header

Having a website isn’t enough.  Not these days.

For a website to do its job – create awareness, generate interest and generate leads – it needs traffic.

So, the question for many small business owners is:  How do I generate website traffic?

Below, I’ve mapped out a website traffic generator process that will help you create more traffic and to do this by re-purposing your website content.

Creating content is time consuming.  Creating really good content is even more time consuming.

The goal is to leverage your great content into as many channels as possible so you can capture much more traffic.  This is what you’ll be doing if you follow the process.

Benefits of Using a Website Traffic Generator Process

What are the benefits of following this process? In addition to generating more website traffic, you can:

  • expand your reach to new audiences you may not have realized were interested in your products or services
  • increase awareness of your business and your offerings
  • build up your email subscription list which you own and can tap into whenever you want
  • create backlinks to your website which can assist you in page rankings which creates even more traffic

Now that you are convinced your website could benefit from this traffic process, I’ll walk through each of the steps.  I’ve also included a laundry list of various online resources you can use for each of these steps, but more about the list later.

Website Traffic GeneratorBefore we dive in, I want to address the gag reflex reaction some of you may have had (yes, you) when you first looked at this traffic map and said to yourself:

I don’t have time to do all of this!  

First, a website without traffic is a lot like a car without fuel.  It can’t operate, which means it can’t generate interest, leads or sales for your business.  So, you need a system in place to create that website traffic.

The process I’m sharing may not fit your needs, but it is a good place to start.  You should feel free to adapt and tailor this process to fit your market, audience and product offerings.

Second, you don’t have to take on ALL of these steps.  In fact, part of this process is for you to determine which steps and resources will yield you the best return given your market, your audience and your business.

Third, this traffic process assumes your website is up-to-snuff to capture visitors and convert them into customers.  If you don’t, you need to attack your website first.

Fourth, the best news is you don’t have to do all of this yourself.  But I’ll share this juicy information along with the list of various resources for each step at the end of the post.

Let’s walk through the steps first.

1.  Content 

Website traffic begins with fresh content.  This content can take a variety of forms – a simple blog post, a coupon offer, an invitation to a webinar, whatever.  What matters is that it is fresh content of interest to your audience.

2.  Organic – SEO

SEO is the cheapest and easiest way to generate traffic through Google and the other search engines.  It is also the one area many business owners ignore.  All of your content, titles, sub-heads, photos, graphics, etc. should optimize keywords and phrases to get Google’s attention and to create a continuous flow of traffic to your website.

This  is particularly important if you are a local business. Your site needs to be listed on the various local business directories such as Google+ Local, Bing, Yahoo and others so local area residents can find you.

3.  Social Media

Social media is a relatively free channel to generate website traffic.  Make certain all of your social networks are aware of your fresh content.  This includes sharing your content with the social media groups to which you belong.

No, you don’t need to be engaged on ALL of the social media platforms.  Your audience defines the one or two platforms that will work best, so do the work to understand your audience.

Social Media, particularly Facebook, also offers you the ability to advertise your posts to your select audience.  If you have the resources to do so, you should definitely include it in your efforts.

4.  Public Relations

If you’re making a newsworthy announcement, you want to use good old public relations techniques to share and distribute that information.  There are several PR distribution services that are free and simple to use in addition to others that have more reach and more targeting options.

5.  Content Syndication

This is what the pros do.  They  syndicate their content to other high trafficked sites and you can too. You post your content to other sites like AllTop, BlogEngage, etc. for others to find, select and read.  Think of these content sites as giant magazine racks that present a collection of articles to its readers.  All you have to do is share your content and do so for free.

7.  Document Syndication 

Document syndication is the same as content syndication, only you have to create a PDF of your blog post or article.  If you don’t know how to create a PDF, it is pretty simple.  Put your blog post or announcement in a word document format and use doc2pdf.net.  It will create a PDF of your content that you can submit to the various syndication sites included in the document below.  Be certain to include hyperlinks back to your website in the document.

8.  Slide Syndication

Turn your blog post into a series of slides using PowerPoint and syndicate on slide sharing sites like Slideshare, Slideshow and others listed.

9.  Video Syndication

Take the slides and record them into a short video using Jing, Screencast, etc. and distribute to YouTube, Vimeo, etc.

10.  Podcast Syndication

You got it.  Take the audio of your video and turn it into a podcast and post it to iTunes, Zune or a list of others.

11. E book

Take your blog post compile it with other related blog posts and create a valuable ebook.  Offer it on your website and/or post to Amazon Kindle or the Premium Catalog of Smashwords.   Smashwords distributes your ebook to Apple iBookstore, Barnes & Noble, the Sony Reader Store, and many others.

12.  Infographic

Turn your content into an infographic using any of the free infographic services like Easel.ly and Visual.ly.  Post it to your site, share with your social media networks and then distributed to other infographic sites, high authority sites and bloggers.

Add all of these steps together and you’ll be seeing a lot more traffic to your website.

But what about the time issue?  I promised to address it and I did inside the Website Traffic Generator Resources along with a list of the sites and other resources to help you automate some of these steps.

If you are new to this idea of re-purposing your content, begin by cherry-picking just a few techniques and resources.  Measure your progress.   As you begin to see more traffic, add a few more to your list and keep working at it until you have customized your own Website Traffic Generator.

Now, I would really love to hear your thoughts about this approach.  Have you tried any of these techniques?  If so, what were your results?  Are there other technique you would add to this traffic map?  If so, what?

P. S.  Feel free to pass this post along to anyone you feel might benefit from this traffic map.

 

The Marketing Bit

 

 

Sheila Hibbard

Sheila Hibbard takes the fluff, hype and confusion out of marketing and social media. She provides small business owners with straight forward, no nonsense marketing guidance and techniques that produce results based on her 35 plus years in advertising, communications, research, strategic planning and social media. Author of Marketing Online Made Simple - WHO.

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